I recently acquired a large number of record company New Records monthly brochures from the period 1938-1942, mostly 1940 and 1941. The majority of them are for classical recordings. I will be selling them but I am trying to get some idea of how common they are, and the frequency that they turn up. As well as the interest in them. I have collected records for many years and I have very seldom seen these, although I admit I have mostly looked for ephemera related to the various popular record styles. But I know these turn up less often than actual catalogs. These are one or two color brochures usually a large sheet folded into a small brochure, although some are stapled, with photographs and descriptions of records. All are VG to Like New. The majority are Victor, and also a large batch of Columbia, with a scattering of others and some popular. Some have stores printed or stamped on them, mostly Los Angeles. I have a little over 100, about 80
classical ones with some duplication. I will probably bring the duplicates and the popular music ones (some nice Decca ones) with me to the Baltimore 78 club meeting on Sat. But the other classical I will probably sell in groups. I am actually an Amazon seller and I don't like selling on ebay so I have not decided yet how I am going to sell them.
Looking at these raises the question for me of how much work has been done on classical music discography? I am familiar with Jazz, Blues, Country, Entertainment, Dance and Gospel discographies for the pre-war period. But what about classical is there work being done, or is it part of label discography? I know that most classical 78s fall into the swill category and the preference is for scarcity or better sound quality of later periods. But still there should be discography work.
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