OCLC CAPCON Service Center Presents
Crafting the Library Marketing Message
June 15, 2005 * 9:30 AM - 4:30 PM
AARP * 601 E Street NW * Washington, DC
Taught by Judith A. Michaelson, the President of JAM Marketing, LLC, a Delaware, Ohio based consulting firm focused on helping organizations design and implement short-term marketing strategies that yield long-term results. Ms. Michaelson has an extensive background in marketing and communications, including seven years directing the marketing communications program at OCLC Online Computer Library Center, Inc.
This hands-on workshop will demonstrate how to develop a simple marketing plan for your library. Participants will set a context for their marketing program, define target audiences and their needs, establish a market position, set measurable objectives, and map strategies and tactics to objectives to keep marketing programs on track. Using group exercises, attendees will leave with a sample plan to use as a model in their libraries.
For more information about this course or to register: