Perhaps because it was an orchestra and perceived as less commercial for
The New York Philharmonic was also not renamed, nor was any other orchestra
that the AFRS carried - Philadelphia, Cleveland, Boston to name 3. They also
named regional orchestras in series such as Orchestras of the West and Music
Were any of these orchestras non-profit at the time? If not, would they not
be in the same category as the NBCSO?
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----- Original Message -----
From: "Art Shifrin" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, May 19, 2004 10:52 AM
Subject: [ARSCLIST] about commercialism & the US gov't
> I was recently handling some AFRS ETs and noticed an interesting exception
> to the exclusion of sponsors' identifies on AFRS versions of radio shows.
> In the case of starring personalities renamings were simple i.e. The Lucky
> Strike Program starring Jack Benny became the Jack Benny Program. The Lux
> Radio Theater became the Hollywood Radio Theater. Yet, the NBC Symphony
> conducted by Toscanini, et. al. retained the NBC part. Why was NBC
> permitted to get frequent 'plugs' in this manner? It was no less a
> commerical endeavor than any of the sponsors of its broadcasts.