Agreed. The most successful (and satisfying) business model I see for
bands is: play out a lot, sell your CDs (recorded and pressed by you)
and promote your web site at the gig.
I do sound for a band whose record company once did not bring any CDs
*for their CD release party*.
Miss Q wrote:
> I think you are very much underestimating the use of MySpace as a tool
> musicians. I would take Roger's advice and immediately set up a site
> and YouTube videos if you can. As far as getting people to visit your
> website or hear your music, there are many books on website design that
> cover that kind of marketing. I am using the Visual Quickstart Guide to
> HTML, XHTML & CSS 6th Edition by Elizabeth Castro for a class at
> Drexel, and
> it covers how to add keywords and get your site indexed for search
> as well as other legitimate promotional techniques.
> This also brings up another interesting aspect of MySpace, which is
> they are
> working on making it possible for artists to sell their music via the
> Right now that seems to mostly be in trying to enforce copyright laws so
> people aren't illegaly sharing music, but I think this is probably the
> step they need to take to become a viable online music marketplace.
> Also, networking with like minded musicians and fans, via the internet or
> your local music community, is priceless. I have worked with and
> many indie musicans over the years, and nothing is a better gauge of
> "success" (a very relative term) than the amount of time they spend
> playing live, and keeping in contact with their fans. This has happened
> regardless of the support of a record label or management, although those
> organizations can help someone at a certain point in their career, but
> they're hardly necissary to get started.
> On 2/8/07, Steven C. Barr(x) <[log in to unmask]> wrote:
>> see end...
>> ----- Original Message -----
>> From: "Richard L. Hess" <[log in to unmask]>
>> > At 06:59 PM 2007-02-08, Steven C. Barr(x) wrote:
>> > >However, a future without record companies (or whatever their digital
>> > >equivalent will turn out to be) also seems somewhat impractical. I
>> > >promote my two CD's on my web site (one of a hundred million or so
>> > >sites)...but that requires the potential customers to have a reason
>> > >to visit the site. Since the CD's are in a niche genre (blues)...what
>> > >I would need to do is to mail out "promo" copies to every station
>> > >(electromagnetic-wave radio AND net-based "radio") in hopes it will
>> > >be heard and folks will like the music enough to do a web search for
>> > >a source (or that the deejays will tell their listeners where
>> > >to look...?!). As it is, the now-vanishing model has "record
>> > >mailing out promo copies...and, through a web of distributors, making
>> > >their "product" available in both "record stores" and
>> > >stores/chains that sell CD's. Note that as a relative unknown, I
>> > >access this distribution web...!
>> > Hello, Steven,
>> > First of all, CD distribution may also be a thing of the past. People
>> > would download the tracks they want from your Web site and pay for
>> > What I see happening is that music again become more local and
>> > participatory. Fortunately, we live in the Greater Toronto Area where
>> > there is no lack of wonderful musicians. Are you going to Winterfolk?
>> > I'm not as I have a very local thing with good classical music
>> > happening at our local church here in Aurora.
>> > I know several really good folksingers within an hour's drive of me.
>> > While we can reach out via the Web, and we can send out promo copies,
>> > word of mouth and the friendly mix tape (one of the things DRM
>> > suppresses) go a long way to getting the word out. I can't recall
>> > many albums I have bought just by browsing -- and few of the browsing
>> > ones really satisfied.
>> > Here's an example of someone I just found while working on
>> > Marie-Lynn's benefit ( www.marielynnhammond.com ) which was a
>> > success: http://myspace.com/mariannegirard1 and she lives fifteen
>> > minutes from me. Due to the benefit, I got on several really good
>> > musician's mailing lists--in a genre that is my niche (blues isn't,
>> > sorry, but I don't blame you if folk isn't yours).
>> > Cheers,
>> > Richard
>> Well, I'm not going to much of anything until the beginning of next
>> month, when I start getting my pension cheques! I did see the benefit
>> event mentioned on one or two of the lists to which I subscribe.
>> I enjoy a lot of "folk" music...my problem is that I use that term
>> in its "musicological" sense, which tends to confuse most 21st
>> century e-mail contacts! What I do is to differ between "big-F
>> Folk" (meaning "folk music" in its original sense, as traditional
>> oral-tradition music that is part of a specified culture...) and
>> "small-f folk" which is the sort of acoustically-accompanied
>> (often self-accompanied) music that one finds in the "FOLK" bins
>> at music/record stores...). However, I do enjoy listening to
>> both forms (in most cases, anyway).
>> What I'm hoping to do is to take some of my coming income and get
>> a full-size web site...where I can put some of my work in .MP3 form.
>> My previous site only allowed me 5MB of content...or maybe one
>> But, the problem still is: once I get an adequate web site, how
>> do I get folks to visit thereupon? There are gazillions of web
>> sites...and "Googling" "blues" results in a mere 202 million
>> Next question...what happens to radio (at least musical radio)?!
>> There are ways in which virtually anyone can create net-based
>> (thus "virtual") radio stations (that term generates a mere
>> 13 million...!)...
>> So, I have a sort of "catch-22" situation...folks aren't going to
>> buy (or even steal" my music until/unless they've heard of me...
>> and they won't hear of me unless/until they discover my music!
>> Steven C. Barr