Not even remotely good English..the quote said "monetize that audience". We're
dealing with morons, people.
mon·e·tize (mn-tz, mn-)
tr.v. mon·e·tized, mon·e·tiz·ing, mon·e·tiz·es
1. To establish as legal tender.
2. To coin (money).
3. To convert (government debt) from securities into currency that can be used
to purchase goods and services.
RA Friedman wrote:
> Perhaps not a great choice of words, but certainly English.
> -----Original Message-----
> From: Association for Recorded Sound Discussion List on behalf of David Lennick
> Sent: Fri 2/9/2007 3:48 PM
> To: [log in to unmask]
> Subject: Re: [ARSCLIST] Despite lawsuits, digital music downloads grow
> "The record labels are saying on the one hand it's piracy so we've got to
> provide protection," said Jon Diamond, chief executive of ArtistDirect. "But on
> the other hand, it's their audience and they want to figure out ways to
> monetize that audience."
> For starters, try speaking English.