At 05:10 PM 2007-02-09, David Lennick wrote:
>Not even remotely good English..the quote said
>"monetize that audience". We're dealing with morons, people.
>mon·e·tize (mn-tz, mn-)
>tr.v. mon·e·tized, mon·e·tiz·ing, mon·e·tiz·es
>1. To establish as legal tender.
>2. To coin (money).
>3. To convert (government debt) from securities
>into currency that can be used to purchase goods and services.
You have provided the traditional definition (and
the 2nd ed. of the Canadian Oxford Dictionary is
similar), but MBA schools (I first heard this
from a Northwestern MBA candidate about 5-6 years
ago) also means "To turn anything into money", as stated below.
The way it might be used is in a business
meeting, "That's a great idea, but how do we monetize it?"
Different disciplines develop their own
vocabulary. I'm sure an MBA wouldn't understand
about a stylus to play a stamper...I'm not sure
they are morons, they are just using their own vertical culture as we all do.
With all that said, I don't like the concept that
everything has to be monetized, but now we are way off-topic and I'll shut up.
Richard L. Hess email: [log in to unmask]
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