No sales information I have seen confirms this. All information I've seen indicates that the
high-volume music buyers are young and that music consumption trails off steadily into adulthood
(mortgage-holder years) and does not return in old age (due to lost interest and/or encroaching
deafness, I always assumed). A niche market of wealthy older enthusiasts does exist, but it's not
where the big bux are made. However, the last time I saw demographic info was early in this century.
I can't imagine there was a huge consumption shift in the last decade but I might be wrong on that.
And, if there was, why is the industry hurting so much from young people losing interest?
Here's another scary proposition for the music companies -- if young people aren't buying what
they're selling and older people aren't interested in the new-release stuff, how many times can the
companies re-sell the same old stuff to the older people? I know in my case, at this point, I'm
satisfied with the versions I have of almost all "back-catalog" music and new purchases are
additions to the collection, usually from the "back catalog" but a few new releases are of interest
each year. So, once I bought the round of CD's, that was it, they can't re-sell me. There's no
format on the horizon that will change that. Anyone with half a brain can rip their CD's to their
iPod so only fools go and re-buy stuff as lossy digital files. There were a certain percent of these
fools for a while, and I think that inflated the download business for a brief time, and now they're
done and have all the music they want so it's growing at about 6%, which is a logical expectation.
-- Tom Fine
----- Original Message -----
From: "Don Cox" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, January 24, 2011 8:51 AM
Subject: Re: [ARSCLIST] Interesting discussion topic for a Monday
> On 24/01/2011, Tom Fine wrote:
>> I still think that if better new music, in general, was being offered
>> for sale and better marketing was being done to sell it to younger
>> folks, and there was more education about the benefits of own hard
>> copies of music (liner notes, better sound quality, etc), it might
>> help. It might not, though, since you have a generation of what used
>> to be prime music buyers who look on music as background noise, have
>> stronger affiliation with video games than music albums and are
>> trained to view record companies as hostile entities who sue their
> There is plenty of very good new music around, but it tends to be
> labelled as "world music" or some other category that is not pop.
> Remember that older people nowadays have a great deal of purchasing
> power. Music (and films) are not just a youth market.
> The non-buyers are those of mortgage age.
> Don Cox
> [log in to unmask]