So was mine. I worked at UCLA's radio station - my first radio "gig." It was 4 watts carrier current, broadcasting to the campus dorms and maybe getting a little into Westwood Village. Kind of surprising that a college as large as that had such a tiny hole-in-the-wall radio station. I played comedy records: Victor Borge, Shel Silverstein, Bill Cosby, etc. The station was in the back of the Ackerman Hall student union. I remember seeing an address by Cannonball Adderley while I was on the air.

Cary Ginell

> Date: Wed, 5 Jan 2011 08:28:16 -0500
> From: [log in to unmask]
> Subject: Re: [ARSCLIST] RIP rock n roll
> To: [log in to unmask]
> 
> Our college radio was 'carrier current', meaning it was radiated off the  
> power lines in and very near the campus, except that it also followed the 
> fence  alongside the nearby airfield.  Few listeners. But, we, too, had fun.
>  
> DonChichester
>  
>  
> In a message dated 1/5/2011 8:23:32 A.M. Eastern Standard Time,  
> [log in to unmask] writes:
> 
> I was  trained in the narrowest of 'casting - the college radio  
> station was  sent to the dorms by wire, so our "narrow" audience was  
> about 400  rooms in two buildings. Funny thing was, I didn't know  
> anyone who  lived in the dorms or if they ever listened to KRTG... but  
> we had  fun.
> 
> <L>
> On Jan 4, 2011, at 10:02 PM, Cary Ginell  wrote:
> 
> To me, narrowcasting means targeting niche markets,  literally  
> narrowing the targeted demographic. Guess I'm out of the  loop, radio- 
> lingo-wise.
> 
> CG
> 
> > Date: Tue, 4 Jan 2011  22:21:37 -0500
> > From: [log in to unmask]
> > Subject: Re: [ARSCLIST]  RIP rock n roll
> > To: [log in to unmask]
> >
> > On  1/4/2011 9:21 PM, Cary Ginell wrote:
> >> This is news to me. In the  1980s, I worked in radio syndication  
> >> and narrowcasting was  decidedly the opposite of what radio  
> >> stations were all  about back then. It was all about lowest common  
> >> denominator  listening, which meant watering down all formats and  
> >>  reducing playlists to the bare minimum.
> >
> > But that IS what  narrowcasting means -- a tight restrictive format  
> > that
> >  plays one specific musical genre to a targeted  audience.