I was trained in the narrowest of 'casting - the college radio
station was sent to the dorms by wire, so our "narrow" audience was
about 400 rooms in two buildings. Funny thing was, I didn't know
anyone who lived in the dorms or if they ever listened to KRTG... but
we had fun.
On Jan 4, 2011, at 10:02 PM, Cary Ginell wrote:
To me, narrowcasting means targeting niche markets, literally
narrowing the targeted demographic. Guess I'm out of the loop, radio-
> Date: Tue, 4 Jan 2011 22:21:37 -0500
> From: [log in to unmask]
> Subject: Re: [ARSCLIST] RIP rock n roll
> To: [log in to unmask]
> On 1/4/2011 9:21 PM, Cary Ginell wrote:
>> This is news to me. In the 1980s, I worked in radio syndication
>> and narrowcasting was decidedly the opposite of what radio
>> stations were all about back then. It was all about lowest common
>> denominator listening, which meant watering down all formats and
>> reducing playlists to the bare minimum.
> But that IS what narrowcasting means -- a tight restrictive format
> plays one specific musical genre to a targeted audience.