So was mine. I worked at UCLA's radio station - my first radio "gig." It was 4 watts carrier current, broadcasting to the campus dorms and maybe getting a little into Westwood Village. Kind of surprising that a college as large as that had such a tiny hole-in-the-wall radio station. I played comedy records: Victor Borge, Shel Silverstein, Bill Cosby, etc. The station was in the back of the Ackerman Hall student union. I remember seeing an address by Cannonball Adderley while I was on the air.
> Date: Wed, 5 Jan 2011 08:28:16 -0500
> From: [log in to unmask]
> Subject: Re: [ARSCLIST] RIP rock n roll
> To: [log in to unmask]
> Our college radio was 'carrier current', meaning it was radiated off the
> power lines in and very near the campus, except that it also followed the
> fence alongside the nearby airfield. Few listeners. But, we, too, had fun.
> In a message dated 1/5/2011 8:23:32 A.M. Eastern Standard Time,
> [log in to unmask] writes:
> I was trained in the narrowest of 'casting - the college radio
> station was sent to the dorms by wire, so our "narrow" audience was
> about 400 rooms in two buildings. Funny thing was, I didn't know
> anyone who lived in the dorms or if they ever listened to KRTG... but
> we had fun.
> On Jan 4, 2011, at 10:02 PM, Cary Ginell wrote:
> To me, narrowcasting means targeting niche markets, literally
> narrowing the targeted demographic. Guess I'm out of the loop, radio-
> > Date: Tue, 4 Jan 2011 22:21:37 -0500
> > From: [log in to unmask]
> > Subject: Re: [ARSCLIST] RIP rock n roll
> > To: [log in to unmask]
> > On 1/4/2011 9:21 PM, Cary Ginell wrote:
> >> This is news to me. In the 1980s, I worked in radio syndication
> >> and narrowcasting was decidedly the opposite of what radio
> >> stations were all about back then. It was all about lowest common
> >> denominator listening, which meant watering down all formats and
> >> reducing playlists to the bare minimum.
> > But that IS what narrowcasting means -- a tight restrictive format
> > that
> > plays one specific musical genre to a targeted audience.