From Roger Kulp: "...The fact that,by the 1980s,music pretty much reached a
dead end,with no place left to go,is pretty much a recurring theme on this
list.I think the emergence of hip hop at the end of the 70s,was probably the
last really important new development we will ever see..."
What happened in the '80s is that advertisers began demanding narrow-casting
and focus-group programmed radio and most stations jumped at the chance to
get big national advertisers. At that point nothing new and unique could
gain much radio traction. Touring has also become prohibitively expensive
I don't think music reached a dead end as much as Madison Avenue had become
deaf to anything new.
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