Well,much of what was important,and innovative in the 35 years after WWII,came out of little tiny independent startups,Madison Avenue completely ignored at first.Folk music,jazz (bop and post bop),rock,R&B/soul,calypso (Emory Cook),spoken word,like Cademon,and even (then) contemporary classical composers.Much of which was stuff the majors would not have touched when it first came out.The last gasp of which being labels like Sub Pop and Lookout! It is a very different,and much less interesting landscape these days,and we really have not figured out how we got where we are.
From: Bob Olhsson <[log in to unmask]>
To: [log in to unmask]
Sent: Sunday, January 22, 2012 9:09 PM
Subject: Re: [ARSCLIST] US record business in the 1950s
From Roger Kulp: "...The fact that,by the 1980s,music pretty much reached a
dead end,with no place left to go,is pretty much a recurring theme on this
list.I think the emergence of hip hop at the end of the 70s,was probably the
last really important new development we will ever see..."
What happened in the '80s is that advertisers began demanding narrow-casting
and focus-group programmed radio and most stations jumped at the chance to
get big national advertisers. At that point nothing new and unique could
gain much radio traction. Touring has also become prohibitively expensive
I don't think music reached a dead end as much as Madison Avenue had become
deaf to anything new.
615.562.4346 http://www.bobolhsson.com http://audiomastery.com