I believe the term "bumper" is still used in radio to describe these short brand-building bits. They aren't as common on TV as they once were.
Chuck Howell, CA
Special Collections in Mass Media & Culture
Hornbake Library North, RM 3210
University of Maryland
College Park, MD 20742
phone - 301-314-0401
fax - 301-314-2634
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From: Association for Recorded Sound Discussion List [[log in to unmask]] on behalf of Brandon Burke [[log in to unmask]]
Sent: Friday, August 01, 2014 4:18 PM
To: [log in to unmask]
Subject: [ARSCLIST] Cataloging term for broadcast jingles/breaks/IDs?
Question for the catalogers in the room: is there a term for the short jingles/breaks/IDs used by broadcasters? I'm in the middle of a finding aid right now and need to account for these as a category.
Thanks in advance and have a great weekend,
P.S. You may see this on more than one listserv. Apologies for cross-posting.
Archivist for Recorded Sound Collections
Hoover Institution Library and Archives
Stanford, CA 94305-6010
email: [log in to unmask]