I believe the term "bumper" is still used in radio to describe these short brand-building bits. They aren't as common on TV as they once were.
Chuck
Chuck Howell, CA
Collection Leader
Special Collections in Mass Media & Culture
Hornbake Library North, RM 3210
University of Maryland
College Park, MD 20742
phone - 301-314-0401
fax - 301-314-2634
[log in to unmask]
________________________________________
From: Association for Recorded Sound Discussion List [[log in to unmask]] on behalf of Brandon Burke [[log in to unmask]]
Sent: Friday, August 01, 2014 4:18 PM
To: [log in to unmask]
Subject: [ARSCLIST] Cataloging term for broadcast jingles/breaks/IDs?
Hi,
Question for the catalogers in the room: is there a term for the short jingles/breaks/IDs used by broadcasters? I'm in the middle of a finding aid right now and need to account for these as a category.
Thanks in advance and have a great weekend,
Brandon
P.S. You may see this on more than one listserv. Apologies for cross-posting.
---------------------------
Brandon Burke
Archivist for Recorded Sound Collections
Hoover Institution Library and Archives
Stanford University
Stanford, CA 94305-6010
vox: 650.724.9711
fax: 650.725.3445
email: [log in to unmask]
|