Thanks everyone for your thoughts.
To be clear, I'm not cataloging the items in question so much as I am describing them in a finding aid. So repeating fields of subject headings, helpful as they are, would be access points in this case. And, while I certainly want to take advantage of controlled vocab, people arrive at our finding aids via Google, Online Archive of California , etc. more often than they do by searching the University's OPAC for subject headings.
In the interest of documenting this for folks down the road: So far, I have the recorded sound component of the collection separated in to four categories (broadcast, monitoring, music, and off-air) with "monitoring" describing literally the monitoring of state radio stations during wartime and "off-air" describing raw recordings very likely intended for broadcast but, as yet, unedited or otherwise prepared for that purpose. A fifth and final category is needed to describe the content that is the subject of this thread: station ID's and opening-/closing-music for multiple programs. The broadcaster in question did/does not play third-party commercials or donor announcements so using terms that imply advertising is tricky.
Of the suggestions, "Promos (Radio commercials)" and "Jingles (advertising songs)" are closest to what I'm looking for. I take "interstitials" to include, among other things, short-form dramatic and documentary content. The Canadian Broadcasting Regulatory Policy CRTC 2010-808 , for example, defines "interstitials" as " Programs with a running time of less than 5 minutes, exclusive of advertising and other interstitial material, consisting of material that can be described under categories 2 to 11," with categories 2-11 being, among other things, "Religion (4)," "Sports (6)," "Drama and Comedy (7)," etc. That sounds like honest-to-goodness programming to me, just short in duration.
Leaning towards a "Promos and jingles" series designation and this point since it includes two instances of controlled vocab (LC). In addition, I like the idea of including "jingles" since it appears to be a UK/EU/CIS-friendly term.
Thanks again everyone,
Archivist for Recorded Sound Collections
Hoover Institution Library and Archives
Stanford, CA 94305-6010
email: [log in to unmask]
----- Original Message -----
From: "Jennifer Vaughn" <[log in to unmask]>
To: [log in to unmask]
Sent: Monday, August 4, 2014 6:13:31 AM
Subject: Re: [ARSCLIST] Cataloging term for broadcast jingles/breaks/IDs?
There is the LCSH:
Jingles (Advertising songs)
Used for things about jingles and the jingles themselves in our current
Cataloging and Acquisitions
Syracuse University Libraries
On Sat, Aug 2, 2014 at 2:11 PM, Thom <[log in to unmask]> wrote:
> I suppose a new term could be proposed that would be a narrower term to
> Promos (Radio commercials)
> On Aug 2, 2014 1:34 PM, "Nelson-Strauss, Brenda" <[log in to unmask]>
> > This form/genre term appears to be geared towards spoken announcements.
> > does seem as though a separate term should exist for Jingles, which at
> > least in my mind specifically relates to musical promos. Or at the very
> > least Promos (Radio commercials)should be broadened to include Jingles
> > 455 and 670). Or is the broader term Radio commercials perhaps a more
> > accurate place to include jingles? Hmmmmm . . .
> > Brenda Nelson-Strauss
> > -----Original Message-----
> > From: Association for Recorded Sound Discussion List [mailto:
> > [log in to unmask]] On Behalf Of Thom
> > Sent: Saturday, August 02, 2014 11:06 AM
> > To: [log in to unmask]
> > Subject: Re: Cataloging term for broadcast jingles/breaks/IDs?
> > What exists currently in the radio/sound recording terms for the Library
> > of Congress Genre/Form Thesaurus for such a form/genre is:
> > Promos (Radio commercials). That should fit what you're talking about.
> > Add the terms as a term (if you're making a MARC record, code it 655
> > _7 and add $2 lcgft after the term in a bibliographic record.
> > 155__ |a Promos (Radio commercials)
> > 455__ |a Promo announcements, Radio
> > 455__ |a Promotional announcements, Radio 455__ |a Promotional spots,
> > Radio 455__ |a Radio promo announcements 455__ |a Radio promos
> > (Commercials) 455__ |a Radio promotional announcements 455__ |a Radio
> > promotional spots
> > 555 _ |w g |a Radio commercials
> > USAGE:
> > 670__ |a The concise encyclopedia of American radio, 2010: |b p. 7
> > (station promotional announcements (promos)) 670__ |a About.com: Radio
> > site, Apr. 22, 2010 |b (Promo: an announcement, live or pre-recorded,
> > promotes an upcoming event, promotes the station image, promotes the
> > results of a past event, or promotes any other event which benefits the
> > station’s image or
> > activities)
> > 670__ |a LC database search, Apr. 22, 2010 |b (promos; radio promos;
> > announcements; promotional announcements) SCOPE NOTE:
> > 680__ |i This heading is used as a genre/form heading for radio
> > announcements promoting a particular radio station, upcoming programming
> > from a station, or events sponsored or supported by a station.
> > Thom Pease
> > Library of Congress
> > (not an official message thereof)
> > On Sat, Aug 2, 2014 at 10:57 AM, Chuck Howell <[log in to unmask]> wrote:
> > > I believe the term "bumper" is still used in radio to describe these
> > short brand-building bits. They aren't as common on TV as they once
> > >
> > > Chuck
> > >
> > > Chuck Howell, CA
> > > Collection Leader
> > > Special Collections in Mass Media & Culture Hornbake Library North, RM
> > > 3210 University of Maryland College Park, MD 20742
> > >
> > > phone - 301-314-0401
> > > fax - 301-314-2634
> > > [log in to unmask]
> > >
> > >
> > > ________________________________________
> > > From: Association for Recorded Sound Discussion List
> > > [[log in to unmask]] on behalf of Brandon Burke
> > > [[log in to unmask]]
> > > Sent: Friday, August 01, 2014 4:18 PM
> > > To: [log in to unmask]
> > > Subject: [ARSCLIST] Cataloging term for broadcast jingles/breaks/IDs?
> > >
> > > Hi,
> > >
> > > Question for the catalogers in the room: is there a term for the short
> > jingles/breaks/IDs used by broadcasters? I'm in the middle of a finding
> > right now and need to account for these as a category.
> > >
> > > Thanks in advance and have a great weekend, Brandon
> > >
> > > P.S. You may see this on more than one listserv. Apologies for
> > cross-posting.
> > >
> > > ---------------------------
> > > Brandon Burke
> > > Archivist for Recorded Sound Collections Hoover Institution Library
> > > and Archives Stanford University Stanford, CA 94305-6010
> > > vox: 650.724.9711
> > > fax: 650.725.3445
> > > email: [log in to unmask]