I hope you can help me with beginnings of a research project.
I’m gathering examples of phonographs, gramophones, graphophones, etc. in early-to-mid-century U.S. cinema. Among my favorite examples: “Penny Serenade” (1941), an Irene Dunne/Cary Grant tear jerker, in which the playing of records frames the narrative remembrance of a romance.
My question: did specific record companies have what we would now call “product placement” deals with recording companies? I would be surprised if they didn’t, particularly by the 1930s when the film, recording, and radio industries were increasingly intertwined.
Any sources you can suggest — or other phonograph/film examples (I have a growing list) — would be greatly appreciated.
Kyle S. Barnett
Associate Professor, Media Studies
School of Communication
2001 Newburg Road
Louisville, KY 40205
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