Horch House Press Release:
Austria-based Horch House is excited to announce the initiation of ‘PROJECT R2R’: the development of the world’s only brand new reel-to-reel tape deck.
Launched in 2012, the Horch House brand has already developed an impressive reputation for capturing the magic of original analogue master tapes and delivering faithful (and fully licensed and approved) copies on reel-to-reel tape, vinyl records and in various digital formats. Now, the company is also turning its attention to bringing the once essential reel-to-reel deck from its current vintage status back to centre stage - where it belongs.
As is typical of Horch House, the company will be working closely with some of the industry’s foremost experts in order to deliver the most accomplished outcome possible.
In developing their much-admired processes for creating astoundingly high quality copies of original analogue master tapes, Horch House’s expert team of sound engineers undertook meticulous research and development, calling in input from some of the world’s leading specialists (think of folks whose client lists include Sir Paul McCartney, Sony and Abbey Road Studios and you get a sense of the level of know-how involved).
This same high level of input will be applied to PROJECT R2R. The aim? “To achieve the best sound quality, bar none,” says Horch House’s joint owner and project leader, Volker Lange, whose excitement about the project is palpable. “My passion for audiophile tape machines goes way, way back,” he explains. “This will be the realisation of a lifelong ambition. And it’s an absolute honour and privilege to be working with a team of this calibre”.
In fact the team is already hard at work and hopes to be in a position to show a prototype of the new deck at Munich’s High-End Show this coming May.