LISTSERV mailing list manager LISTSERV 16.0

Help for FEDLIB Archives


FEDLIB Archives

FEDLIB Archives


FEDLIB@LISTSERV.LOC.GOV


View:

Message:

[

First

|

Previous

|

Next

|

Last

]

By Topic:

[

First

|

Previous

|

Next

|

Last

]

By Author:

[

First

|

Previous

|

Next

|

Last

]

Font:

Proportional Font

LISTSERV Archives

LISTSERV Archives

FEDLIB Home

FEDLIB Home

FEDLIB  November 1996

FEDLIB November 1996

Subject:

Marketing the Federal Library

From:

"Erik C. Delfino" <[log in to unmask]>

Reply-To:

FEDLIB: Federal Librarians Discussion List

Date:

Tue, 19 Nov 1996 15:49:46 -0500

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (92 lines)

                      FLICC Meeting Announcement 9707

                           Getting the Word Out:
               Marketing Your Library's Information Services

This year FLICC is focusing on helping federal libraries to market the
value of information services to their agencies and to promote the role of
the professional librarian. The objective is not to protect libraries per
se, but to improve the way our agencies acquire, interpret and apply
information. Recognizing that simply having a worthwhile
product--information--is not enough, librarians are looking for way to
create demand for our services. The basics for marketing the library,
information resources, and the expertise of the librarian seem simple:

    Get out of the library and talk to current and potential customers;
   Find out what they need, deliver it, and take credit for the library's
                           accomplishments; and,
 Help management demonstrate agency performance that's on task, on time and
                               under budget.

Our keynote speaker, Steven Abram, Director, Corporate and News
Information, Micromedia Limited, will give us a grounding in marketing
fundamentals and techniques for advocating library services within an
organization. Next, a panel of federal librarians will discuss the key
political factors that affect both your ability to deliver quality services
and the way your services are perceived. These include: securing the
library s position in the agency, building intra-agency alliances,
promoting your services to end-users, and developing the persona of the
librarian.

At noon, we will divide into teams and, over a box lunch, discuss marketing
and advocacy with colleagues from similar library settings. Because
advocacy techniques work differently under different organizational
pressures, the teams will be arranged by the library s size and mission,
rather than by subject area.

You will sign up to share your experiences with one of the following
teams:

National Libraries (NL)--which have a public and government service
mission, and whose size, staffing, resources and breadth of programs
present unique issues; Academic Libraries (AL)--which design
collectionsand services to support faculty and students; Administrative
Centers (AC)--which coordinate agency libraries and represent them to
management, but do not themselves operate a library; Headquarters or
Central Libraries (HQ)--which manage the agency s primary library
collection and information services and support the agency s other
libraries;  Regional or Branch Libraries (RB)--which serve local agency
staff and rely on parent or sister libraries for additional resources and
support; One-person Libraries (OP)--which fulfill their user s needs with
a staff of only one.

The teams will report back to the full group after lunch. We will compile
their observations and suggestions into a handout for participants. After
the event, the team report and other marketing tips will be published in a
special Library Advocacy section of the FLICC web site.

After the team reporting session, Annette Gohlke, former Librarian of the
Air Force, will discuss ways to quantify both the benefits of
library/information services and the costs of marginalizing libraries.

Finally, we will consider how database vendors are adapting to an end-user
driven information market. Herb White, the distinguished professor and
commentator, will moderate a panel of vendors who will discuss marketing
approaches that range from designing consumer-oriented systems that anyone
can use to maintaining a staff of experts who ll actually do the user s
online research for him. What lessons do the vendors marketing strategies
hold for libraries?

          Date:          Tuesday, December 10, 1996

          Time:          9:00 a.m.--4 p.m. (Registration begins
                         at 8:30 a.m.)
                         Mumford Room, 6th floor
                         Madison Building
          Place:         Library of Congress
                         101 Independence Avenue SE, Washington,
                         DC
          Metro:         Capitol South (Orange and Blue lines)
          Sponsors:      FLICC Education Advocacy/Working Group
                         $125 (includes refreshments, box lunch
                         and handouts). Interpreting services
          Registration:  (American Sign Language) will be
                         provided if requested five (5) business
                         days in advance of the event.

          Information:   To get a Registration Form, call FLICC
                         (202) 707-4800; TTY (202)707-4995.
                         Please notify FLICC if you are unable to
          Cancellations: attend in order to allow those on the
                         waiting list an opportunity to register.

Top of Message | Previous Page | Permalink

Advanced Options


Options

Log In

Log In

Get Password

Get Password


Search Archives

Search Archives


Subscribe or Unsubscribe

Subscribe or Unsubscribe


Archives

August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
January 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002
June 2002
May 2002
April 2002
March 2002
February 2002
January 2002
December 2001
November 2001
October 2001
September 2001
August 2001
July 2001
June 2001
May 2001
April 2001
March 2001
February 2001
January 2001
December 2000
November 2000
October 2000
September 2000
August 2000
July 2000
June 2000
May 2000
April 2000
March 2000
February 2000
January 2000
December 1999
November 1999
October 1999
September 1999
August 1999
July 1999
June 1999
May 1999
April 1999
March 1999
February 1999
January 1999
December 1998
November 1998
October 1998
September 1998
August 1998
July 1998
June 1998
May 1998
April 1998
March 1998
February 1998
January 1998
December 1997
November 1997
October 1997
September 1997
August 1997
July 1997
June 1997
May 1997
April 1997
March 1997
February 1997
January 1997
December 1996
November 1996
October 1996
September 1996

ATOM RSS1 RSS2



LISTSERV.LOC.GOV

CataList Email List Search Powered by the LISTSERV Email List Manager