NISO Publishes Metadata Demystified
Guide for Publishers

Bethesda, Md., USA (August 20, 2003) ? The National
Information Standards Organization (NISO) announces the
joint publication with The Sheridan Press of Metadata
Demystified: A Guide for Publishers.  The guide presents
an overview of evolving metadata conventions in
publishing, as well as related initiatives designed to
standardize how metadata is structured and disseminated
online.  Focusing on strategic rather than technical
considerations, Metadata Demystified offers insight into
how book and journal publishers can streamline metadata
operations in their companies and leverage metadata for
added exposure in digital media including the Web.

Authors Amy Brand, Frank Daly, and Barbara Meyers explain
what metadata is and isn?t, why metadata is important to
both publishers and readers, and then discuss specific
book and journal-oriented metadata practices such as ONIX,
CrossRef, and the Open Archives Initiative.  With metadata
now an essential part of the publication process, Metadata
Demystified can help both readers and publishers
understand and harness the new opportunities metadata
brings to information resources.

The Metadata Demystified guide is available for free
download from NISO at
or can be purchased in hard copy from NISO Press for
$20.00 plus shipping and handling.

About the Authors
Amy Brand is Director of Business Development at CrossRef.
 She has previously held positions at Ingenta, LEA Inc.,
the University of Pennsylvania, and the MIT Press.  Frank
Daly, until recently, was Executive Director of the Book
Industry Study Group and served for more than twenty years
in a variety of roles, including Vice President of
Business Development with Baker & Taylor, Inc.  Barbara
Meyers is President of Meyers Consulting Services,
providing expert advice and experienced operational to
professional societies, scholarly publishers, and their
supplier communities.  She currently serves on the Society
for Scholarly Publishers (SSP) Board of Directors, an
organization she helped to found.

About the Publishers
The Sheridan Press provides a full range of printing and
publishing services and technology innovations to
associations, publishers, and university presses within
the scientific, technical, and medical journal markets.

NISO develops technical standards that enable libraries,
publishers, content providers and their business partners
to maximize the value of their content. All NISO standards
are available to the public without charge from the NISO
website. Accredited by the American National Standards
Institute, NISO is a nonprofit organization supported by
over seventy members representing the leadership in the
global information community. NISO Standards, information
about NISO's activities and membership are featured on the
NISO website <>; or call 301-654-2512.

# # #
Press Contact:
Patricia Harris
Executive Director
(301) 654-2512
Email: [log in to unmask]