I echo what Chris Prom has said 100%.  Over and beyond this, I'd also
look into using RDF Site Summary (RSS), or even plain RDF itself.
Google now seems to be indexing some RSS (perhaps because it recently
acquired Blogger?).  I've noticed that some blogs I read have moved
fairly high in the Google ranks after setting up RSS feeds.

One trick I tried on a past project that I worked on was to embed RDF
and DC into the HTML header.  I now hear that Google is not indexing the
"meta" elements for keywords, DC, etc., because they're too easily
abused by those trying improve their page ranks.  However, they are
still apparently indexing the content of "link" elements in HTML.  So,
inside your HTML header, you'll have an element that looks like this:

<link rel="alternate" type="application/rdf+xml" title="RDF for EAD
Finding Aids" href="" /> (for RDF, with a RDF
file residing at your web server's root directory)


<link rel="alternate" type="application/rss+xml" title="RSS for EAD
Finding Aids" a href=""/> (for RSS, with a
RSS file residing at your web server's root directory)

This is certainly more experimental, so your mileage may vary.  At the
very least, I don't think this would hurt your page ranking.


>On Wed, 10 Dec 2003, Barber, Lucy wrote:
>>I am a novice EAD encoder!  So the answer to this question may be obvious to
>>others with more experience in EAD or web-based authoring in general.
>>The question is how do we encode so it is more likely that people will find
>>our materials when using Google (or other search engines.)
>>Background: We post our finding aids in EAD through the On-Line Archive of
>>California.  We are trying to figure out how to ensure that our finding aids
>>are likely to be found by people searching for the department that we list
>>(for example, the California Department of Agriculture).  Because of our
>>conventions for naming these materials, we do not always include California
>>in the title of the finding aids.  Yet we are aware that there are many
>>Department of Agricultures in cyberspace.  We know that if people are
>>searching within the OAC, they will find our materials without much trouble.
>>But we are not certain if the same is consistently true for other materials.
>>Is there some method that we can use to improve the results that will still
>>meet EAD standards? We are considering making some minor changes in the
>>encoding of many of our finding aids and might be able to incorporate
>>suggestions into this process.
>>One example of a relatively "elusive" finding aid is the California Air
>>Resources Board --
>>Thanks for any help this list can offer,
>>Lucy Barber
>>Lucy Barber
>>California State Archives
>>1020 "0" St
>>Sacramento, CA 95814
>>[log in to unmask]