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I wonder if that's true of other sustaining programs.

Steve Smolian

----- Original Message -----
From: "Art Shifrin" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, May 19, 2004 11:52 AM
Subject: [ARSCLIST] about commercialism & the US gov't


> I was recently handling some AFRS ETs and noticed an interesting exception
> to the exclusion of sponsors' identifies on AFRS versions of radio shows.
> In the case of starring personalities renamings were simple i.e. The Lucky
> Strike Program starring Jack Benny became the Jack Benny Program. The Lux
> Radio Theater became the Hollywood Radio Theater.  Yet, the NBC Symphony
> conducted by Toscanini, et. al. retained the NBC part.  Why was NBC
> permitted to get frequent 'plugs' in this manner?  It was no less a
> commerical endeavor than any of the sponsors of its broadcasts.
>
> Shiffy