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OCLC CAPCON Service Center Presents 

Crafting the Library Marketing Message

June 15, 2005 * 9:30 AM - 4:30 PM 

AARP * 601 E Street NW * Washington, DC 

Taught by Judith A. Michaelson, the President of JAM Marketing, LLC, a Delaware, Ohio based consulting firm focused on helping organizations design and implement short-term marketing strategies that yield long-term results.  Ms. Michaelson has an extensive background in marketing and communications, including seven years directing the marketing communications program at OCLC Online Computer Library Center, Inc.  

This hands-on workshop will demonstrate how to develop a simple marketing plan for your library.  Participants will set a context for their marketing program, define target audiences and their needs, establish a market position, set measurable objectives, and map strategies and tactics to objectives to keep marketing programs on track.  Using group exercises, attendees will leave with a sample plan to use as a model in their libraries. 

For more information about this course or to register: 
http://www.oclc.org/capcon/training/courses/descriptions/O312.htm