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Writing E-Newsletters that Work

September 13:  9:30 am - 4:30 pm

OCLC CAPCON, Washington DC

 

Learn to communicate ideas and write effectively online.

 

E-mail newsletters are the mainstay of online publishing, how do you create a newsletter that stands out, that your subscribers are eager to receive? Learn about types of e-mail newsletters, how to decide what yours should be, and how to write sparkling e-mail copy.

 

For more information about this course or to register, go to: http://www.oclc.org/capcon/training/courses/descriptions/I174.htm

 

 

Writing for the Web

October 25:  9:30 am - 4:30 pm

OCLC CAPCON, Washington DC

 

Learn the proven principles of web writing to help visitors find information and navigate your site.

 

In this day-long class you'll learn proven principles of web writing to help visitors find information and navigate your site. You'll learn how to write specifically for online readers. In-class exercises will help you practice your web writing skills. Personal feedback from instructors will build confidence in your web writing.

 

For more information about this course or to register, go to:

http://www.oclc.org/capcon/training/courses/descriptions/I170.htm