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OCLC CAPCON courses for library promotion, effective communication and
strategic branding


 

Strategic Library Branding: Brand Names and Touchpoints

Chris Olson, OCLC CAPCON

January 10, 9:30 am -12:30 pm
OCLC CAPCON, Washington, DC

 

Shape perceptions of your library's value with strategic branding.

 

Your brand is more than a series of words or a logo; it is your
library's identity. Your brand conveys a message and a feeling in an
instant.

 

This is the first of a three-part series of workshops on library and
information services branding. The workshop reveals how a brand works
its magic to generate awareness and to shape expectations and
perceptions, including a library's value and position in the information
marketplace. This is an ideal course for library directors, marketing
team leaders, library communications managers, or anyone responsible for
the perceptions of your library's products and services

 

For more information about this course or to register, go to:

http://www.oclc.org/capcon/training/courses/descriptions/M213.htm

 

Fundamentals of Communications

Mary K. Pedigo, NetMasters, Inc. 

January 27, 9:30 am - 4:30 pm

OCLC CAPCON, Washington, DC

 

Master the best practices for communicating effectively in the
workplace.

 

Do you say what you mean and mean what you say? This course will teach
you to deliver your message in clear, concise language.  You will also
learn the messages your body language communicates. The instructor will
share what makes some meetings or presentations more effective than
others. If you want to discover successful techniques for electronic
communication whether voice, email, or instant messaging, then this
class is for you.

 

For more information about this course or to register, go to:

http://www.oclc.org/capcon/training/courses/descriptions/M300.htm

 

 

Strategic Library Branding: Visual Branding and Design

Chris Olson, OCLC CAPCON

January 31, 9:30 am -12:30 pm
OCLC CAPCON, Washington, DC

 

Increase awareness of your library with consistent visual
communications.

 

This is the second of a three-part series of workshops. Participants
will explore how graphics and design elements work together to represent
a library's brand in the information marketplace.  Workshop discussions
focus on design strategies using packaging and consistent visual
communications for the brand image of a library as well as its products
and services.

 

For more information about this course or to register, go to:

http://www.oclc.org/capcon/training/courses/descriptions/M214.htm

 

Delivering Excellent Customer Service 

Mary K. Pedigo, NetMasters, Inc. 

February 3,  9:30 am - 4:30 pm

OCLC CAPCON, Washington, DC

 

Learn to identify customer expectations and how to help meet the
customer's needs. 

 

Do you want to know how to create a positive first and last impression?
The second part of this three-part communications series begins with the
definition of customer service and continues all the way through
excellent electronic customer service and even coping with stress.
Participants will learn to identify expectations of library users and
how to help meet their needs.  The instructor also discusses the
importance of commitment to providing excellent customer service,
resolving complaints, and coping with difficult people.

 

For more information about this course or to register, go to:

http://www.oclc.org/capcon/training/courses/descriptions/M301.htm

 

RSS: Benefits for You and Your Library

Online, Self-paced (approximately 2 hours)

 

Promote your library's services and share information with RSS feeds.

This exciting new online, self-paced course on Really Simple Syndication
explains the uses of this cutting edge technology for libraries. This
course will take you from the definition of the term RSS through the
implementation process, while providing real-life examples of best
practices, a thesaurus of terms and useful handouts. After completing
this course, you will have a better understanding of RSS and how to put
this practical and powerful tool to its best advantage for you and your
library. This course focuses on RSS as an important tool for libraries
but can be useful to anyone interested in using RSS feeds as a
communication tool.

 

For more information about this course or to register, go to:

http://www.oclc.org/capcon/training/courses/descriptions/Z100.htm

 

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please visit the news section of our Web site at:

http://www.oclc.org/capcon/news/default.htm