Writing for the Web
(for complete details, see )

April 15, 2008

The graphics may be gonzo, the technology cutting edge, but it’s
well-written content that brings visitors to your site
and keeps them coming back. In this course, you’ll learn proven
principles of Web writing (conciseness, effective hypertext links,
putting the message above the fold) to help visitors find information
and navigate your site. You’ll learn how Web writing is different from
print writing and why print documents dont work on the web as-is. 

You'll learn the traits of a well written Web site and how to
incorporate these traits into your Web writing. Youll learn how to
satisfy the needs of a variety of users and how to help users find what
they want. In-class exercises will help you practice your Web writing
skills and feedback from the instructor will build confidence in your
Web writing.

This one-day session from E-Write will feature how to
o Discover what users look for
o Write user-focused content that is scannable and
o Learn principles of effective Web writing
o Find out how site navigation affects Web writing
o Use effective hypertext links both in navigation and
within text
o Discern how Web writing differs from print writing
o Repurpose print documents for the Web

Meet the Instructor:

Leslie O’Flahavan is a co-founder and partner of E-WRITE which has
helped thousands of people learn to write well for online readers. She
has developed and delivered customized writing courses for customer
service agents, help desk staff, web content contributors, marketers,
executives, demographers, county government employees, activists,
federal employees, and
teachers. She is the co-author of Clear, Correct, Concise E-Mail: A
Writing Workbook for Customer Service Agents.
Before founding E-WRITE, Leslie was a writing instructor and author of
educational materials for the Smithsonian Institution,
National Geographic, and Cable in the Classroom. She’s written articles,
curricula, brochures, and teaching posters on topics ranging from
helicopters to Hamlet, and from dinosaurs to women artists. 

Tuesday, April 15, 2008

9:00 a.m.- 4:00 p.m.

The Library of Congress
Madison Building
Mumford Room, 6th Floor
101 Independence Avenue,
S.E., Washington, DC

Capitol South
(Orange/Blue Lines)

FLICC Education Working Group

Call FLICC (202) 707-4813
TTY (202) 707-4995
Request ADA Accommodations five business days in advance at [log in to unmask]

$250 for FT Accounts/$270 for non/FT. Register online at

Please notify FLICC 5 business days in advance at (202) 707-4813 or the
full registration fee will be charged. 

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