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Writing for the Web (for complete details, see http://www.loc.gov/flicc/ma/2008/ma0815.pdf ) April 15, 2008 The graphics may be gonzo, the technology cutting edge, but it’s well-written content that brings visitors to your site and keeps them coming back. In this course, you’ll learn proven principles of Web writing (conciseness, effective hypertext links, putting the message above the fold) to help visitors find information and navigate your site. You’ll learn how Web writing is different from print writing and why print documents dont work on the web as-is. You'll learn the traits of a well written Web site and how to incorporate these traits into your Web writing. Youll learn how to satisfy the needs of a variety of users and how to help users find what they want. In-class exercises will help you practice your Web writing skills and feedback from the instructor will build confidence in your Web writing. This one-day session from E-Write will feature how to o Discover what users look for o Write user-focused content that is scannable and concise o Learn principles of effective Web writing o Find out how site navigation affects Web writing o Use effective hypertext links both in navigation and within text o Discern how Web writing differs from print writing o Repurpose print documents for the Web Meet the Instructor: Leslie O’Flahavan is a co-founder and partner of E-WRITE which has helped thousands of people learn to write well for online readers. She has developed and delivered customized writing courses for customer service agents, help desk staff, web content contributors, marketers, executives, demographers, county government employees, activists, federal employees, and teachers. She is the co-author of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents. Before founding E-WRITE, Leslie was a writing instructor and author of educational materials for the Smithsonian Institution, National Geographic, and Cable in the Classroom. She’s written articles, curricula, brochures, and teaching posters on topics ranging from helicopters to Hamlet, and from dinosaurs to women artists. Date Tuesday, April 15, 2008 Time 9:00 a.m.- 4:00 p.m. Place The Library of Congress Madison Building Mumford Room, 6th Floor 101 Independence Avenue, S.E., Washington, DC Metro Capitol South (Orange/Blue Lines) Sponsor FLICC Education Working Group Information Call FLICC (202) 707-4813 TTY (202) 707-4995 Request ADA Accommodations five business days in advance at [log in to unmask] Registration $250 for FT Accounts/$270 for non/FT. Register online at http://www.loc.gov/flicc/feveform.html Cancellations Please notify FLICC 5 business days in advance at (202) 707-4813 or the full registration fee will be charged. By subscribing to this Listserv, you agree to the following: You are fully responsible for everything that you post and will follow the general rules of respectful civil discourse. The content of all comments is released into the public domain unless clearly stated otherwise. The Library of Congress does not control the content posted. The Library of Congress may decline to post messages that are off-topic, disruptive or for any reason whatever, without consent, and we further reserve the right, in our sole discretion, to remove a user's privilege to post content on this Listserv.