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Join FLICC for two more courses from Ewrite!

Creating Wikis and E-Newsletters on Wednesday, April 16
Each half-day Sessions is just $125(FT)/$135 all others.
(See http://www.loc.gov/flicc/ma/2008/ma0818.pdf for details)

Register seperately for each program today!

Session 1: Not All Wikis Are Encyclopedias: Other Types of Wikis and How
Your Library Could Use One
9:00 a.m. to 12:00 p.m.

Most Web users are familiar with Wikipedia, the free content
encyclopedia. But “encyclopedia” is just one of many types of wikis.
Agencies are developing all kinds of wikis and use wikis to enable
collaboration among far-flung teams, manage meetings, or develop
presentations. Some organizations have even replaced their dead-end
intranets with thriving wikis. During this workshop, you will review
various types of wikis and discuss how a wiki might help your library
solve a communication problem.

What you’ll learn:
~ What a wiki is and how one works
~ How to identify different types of wikis
~ Why wikis are such a popular way to publish content online
~ How a wiki could help your library
~ Some of the liabilities of wiki publishing

Session 2: Writing E-Newsletters That Work
1:00 p.m to 4:00 p.m.

E-mail newsletters are the mainstay of online publishing. Nevertheless,
with readers inundated, how do you create a newsletter that stands out,
one your subscribers are eager to receive? This could will introduce you
to different types of e-mail newsletters and help you decide what type
of e-newsletter you should publish.

What you will learn:
~ How to choose or develop content for your newsletter
~ How to set an appropriate tone in your writing
~ How to write a must-open subject line
~ How to develop a newsletter content formula to match your business
goals

During this workshop, you’ll have a chance to receive the instructor’s
and other participants’ feedback on your existing newsletter. And, you
will have the opportunity to practice writing sparkling, targeted e-mail
content for subscribers. You’ll receive a copy of MailerMailer’s Email
Marketing Use and Trends Report, which gives you the newest information
on:

~ Open, click, and bounce/delivery rates by industry
~ How quickly subscribers open your messages
~ How personalization affects open and click rates
~ Best and worst days of the week to send e-mails
~ Tips and suggestions to improve your e-mail marketing performance

Place
The Library of Congress
Madison Building
West Dining Room, 6th Floor
101 Independence Avenue,
S.E., Washington, DC

Metro
Capitol South
(Orange/Blue Lines)

Sponsor
FLICC Education Working Group

Information
Call FLICC (202) 707-4813
TTY (202) 707-4995
Request ADA Accommodations five business days in advance at [log in to unmask] 

Registration
Each event is $125 for FT Accounts/$135 for non/FT. Register online at
http://www.loc.gov/flicc/feveform.html 

Cancellations
Please notify FLICC 5 business days in advance at (202) 707-4813 or the
full registration fee will be charged. 

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