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Reminder-- last chance to register for one, two or all three courses!

Join FLICC at the Library of Congress for a choice of three Web writing courses from Ewrite!

Attend one or all three classes (see details below):

o    April 15 - Writing for the Web (9-4) $270 ($250/FEDLINK Members)

o    April 16 - Not All Wikis Are Encyclopedias: Other Types of Wikis and How Your Library/Agency Could Use One (9 to noon) $135 ($125/FEDLINK Members)

o    April 16 - Writing E-Newsletters That Work (1 to 4) $135 ($125/FEDLINK Members)

Use your government credit card to register for the class or classes you have selected.  FEDLINK will provide a bill number to you based on registration that you can use on pay.gov. 

Writing for the Web
(for complete details, see http://www.loc.gov/flicc/ma/2008/ma0815.pdf)

April 15, 2008
9:00 a.m.- 4:00 p.m.

The graphics may be gonzo, the technology cutting edge, but it's
well-written content that brings visitors to your site
and keeps them coming back. In this course, you'll learn proven
principles of Web writing (conciseness, effective hypertext links,
putting the message above the fold) to help visitors find information
and navigate your site. You'll learn how Web writing is different from
print writing and why print documents do not work on the web as-is. 

You will learn the traits of a well written Web site and how to
incorporate these traits into your Web writing. You will learn how to
satisfy the needs of a variety of users and how to help users find what
they want. In-class exercises will help you practice your Web writing
skills and feedback from the instructor will build confidence in your
Web writing.

This one-day session from E-Write will feature how to
o Discover what users look for
o Write user-focused content that is scannable and
concise
o Learn principles of effective Web writing
o Find out how site navigation affects Web writing
o Use effective hypertext links both in navigation and
within text
o Discern how Web writing differs from print writing
o Repurpose print documents for the Web

Meet the Instructor:

Leslie O'Flahavan is a co-founder and partner of E-WRITE which has
helped thousands of people learn to write well for online readers. She
has developed and delivered customized writing courses for customer
service agents, help desk staff, web content contributors, marketers,
executives, demographers, county government employees, activists,
federal employees, and
teachers. She is the co-author of Clear, Correct, Concise E-Mail: A
Writing Workbook for Customer Service Agents.
Before founding E-WRITE, Leslie was a writing instructor and author of
educational materials for the Smithsonian Institution,
National Geographic, and Cable in the Classroom. She's written
articles, curricula, brochures, and teaching posters on topics ranging
from helicopters to Hamlet, and from dinosaurs to women artists. 

Date
Tuesday, April 15, 2008

Time
9:00 a.m.- 4:00 p.m.

Place
The Library of Congress
Madison Building
Mumford Room, 6th Floor
101 Independence Avenue,
S.E., Washington, DC

Metro
Capitol South
(Orange/Blue Lines)

Sponsor
FLICC Education Working Group

Information
Call FLICC (202) 707-4813
TTY (202) 707-4995
Request ADA Accommodations five business days in advance at [log in to unmask] 


Registration
$250 for FT Accounts/$270 for non/FT. Register online at
http://www.loc.gov/flicc/feveform.html 

Cancellations
Please notify FLICC 5 business days in advance at (202) 707-4813 or the
full registration fee will be charged. 

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Session 1: Not All Wikis Are Encyclopedias: Other Types of Wikis and How
Your Library/Agency Could Use One
9:00 a.m. to 12:00 p.m.

Most Web users are familiar with Wikipedia, the free content
encyclopedia. But "encyclopedia" is just one of many types of wikis.
Agencies are developing all kinds of wikis and use wikis to enable
collaboration among far-flung teams, manage meetings, or develop
presentations. Some organizations have even replaced their dead-end
intranets with thriving wikis. During this workshop, you will review
various types of wikis and discuss how a wiki might help your library
solve a communication problem.

What you will learn:
~ What a wiki is and how one works
~ How to identify different types of wikis
~ Why wikis are such a popular way to publish content online
~ How a wiki could help your library
~ Some of the liabilities of wiki publishing

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Session 2: Writing E-Newsletters That Work
1:00 p.m to 4:00 p.m.

E-mail newsletters are the mainstay of online publishing. Nevertheless,
with readers inundated, how do you create a newsletter that stands out,
one your subscribers are eager to receive? This could will introduce you
to different types of e-mail newsletters and help you decide what type
of e-newsletter you should publish.

What you will learn:
~ How to choose or develop content for your newsletter
~ How to set an appropriate tone in your writing
~ How to write a must-open subject line
~ How to develop a newsletter content formula to match your business
goals

During this workshop, you'll have a chance to receive the instructor's
and other participants' feedback on your existing newsletter. And, you
will have the opportunity to practice writing sparkling, targeted e-mail
content for subscribers. You'll receive a copy of Ewrite's Email
Marketing Use and Trends Report, which gives you the newest information
on:

~ Open, click, and bounce/delivery rates by industry
~ How quickly subscribers open your messages
~ How personalization affects open and click rates
~ Best and worst days of the week to send e-mails
~ Tips and suggestions to improve your e-mail marketing performance

Place
The Library of Congress
Madison Building
West Dining Room, 6th Floor
101 Independence Avenue,
S.E., Washington, DC

Metro
Capitol South
(Orange/Blue Lines)

Sponsor
FLICC Education Working Group

Information
Call FLICC (202) 707-4813
TTY (202) 707-4995
Request ADA Accommodations five business days in advance at [log in to unmask] 

Registration
Each event is $125 for FT Accounts/$135 for non/FT. Register online at
http://www.loc.gov/flicc/feveform.html 

Cancellations
Please notify FLICC 5 business days in advance at (202) 707-4813 or the
full registration fee will be charged. 

Robin Hatziyannis
Editor-in-Chief and Education Coordinator
Federal Library and Information Center Committee (FLICC)
Library of Congress
Washington, DC   20540-4935
tel. 202-707-4820
fax 202-707-4825