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NFAIS WORKSHOP ON THE MOBILE DELIVERY OF CONTENT: CHALLENGES AND 
OPPORTUNITIES. 
October 30, 2009,  9:00am - 5:00pm, Philadelphia PA.
 
If you are a content provider, librarian or information specialist 
you need to be up-to-date on the use of mobile devices as an 
information delivery channel.  For example, did you know that 75% of 
today?s 1.4 billion Internet users access the Web via a mobile 
device (29% exclusively via mobile; 46% via mobile and PC)?.  In 
fact, the global acceptance of wireless mobile devices for 
communication and accessing information has grown to the point that 
the technology is now at the threshold of transforming the 
information industry. According to a recent Pew report, by the year 
2020 such devices will have completely morphed into powerful 
computing devices that are portals to the online world.  To learn 
more about this rapidly growing content delivery channel, join us on 
October 30, 2009  when NFAIS will offer a one day workshop on mobile 
delivery. Virtual attendance is optional for those unable to travel 
to Philadelphia.

The program will open with an overview of the current landscape for 
the mobile delivery of content. This will be followed by case 
studies presented by content providers who are currently delivering 
to mobile devices, such as The New England Journal of Medicine, John 
Wiley and Sons, the American Institute of Physics, and Ref-Works-
COS.  The meeting will then take a look at the challenges that 
content providers must meet in order to deliver content to mobile 
devices, such as content preparation, meeting e-publishing 
standards, and adapting to diverse technology platforms and 
infrastructures.  New business practices and policies that are 
emerging as a result of this new information delivery channel will 
be discussed and in closing we will take a look at how this channel 
will evolve over the next five years.

The program, registration form, directions to the meeting location, 
list of nearby hotels, and general information on Philadelphia is 
available at: http://www.nfais.org/page/212-mobile-delivery-of-
content.

On-site Attendance: NFAIS members pay $395 and non-members pay $445. 

Virtual Attendance: NFAIS members pay $365 and non-members pay $415. 

Unlimited Virtual attendance (3 or more registrations) is $995 for 
NFAIS member organizations and $1,195 for non-member organizations.

For more information contact:  Jill O?Neill, NFAIS Director, 
Communication and Planning, 215-893-1561 (phone); 215-893-1564 
(fax); mailto:[log in to unmask] or go to http://www.nfais.org/.