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2010 Joint Spring Workshop
360º Marketing:  Selling Libraries to Users and Decision Makers

Thursday, April 27, 2010
8:30 AM – 4:00 PM
(To see the meeting announcement, point your browser to http://www.loc.gov/flicc/meeting_announcements/2010/ma201011.pdf)

360 degree marketing is a marketing strategy that uses integrated marketing plus Web 2.0 to create “360-degree marketing” that is applied in all directions, inside the organization and outside to your user population.

Join your colleagues for a look at proven techniques that can help you 

~ Attract more users
~ Leverage current marketing results 
~ Expand brand awareness 
~ Find quality products 

The day’s guest speaker is Katya Andresen, author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.  Andresen will tackle how to motivate people to give money, take action or otherwise advance your worthy cause.  Her answer is marketing, and whether you are an executive or library volunteer, “Robin Hood” marketing sells your organization successfully to the outside and applies marketing inside an organization. 


Date
Thursday, April 27, 2010

Time
8:30 AM – 4:00 PM
There is no entry to the Library of Congress until 8:30 AM.

Place
The Library of Congress 
Madison Building
6th Floor, Mumford Room
101 Independence Ave., SE
Washington, DC 20540

Metro/Directions
Capitol South 
(Orange & Blue Lines)

Sponsor
LLSDC, DCLA, DC/SLA, FLICC and OCLC Eastern

Information
Call FLICC (202) 707-4891
TTY (202) 707-4995
Request ADA Accommodations five business days in advance at [log in to unmask]

Registration
$60 (includes breakfast and lunch).  Register online at http://www.loc.gov/flicc/feveform.html.
    
Cancellations
Please notify FLICC at (202) 707-4813 if you cannot attend.  Please make cancellations 48 hours prior to the event or the full fee will be charged.