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I wonder how federal libraries and information centers can use these types of contests, prizes, challenges
 
The White House has issued a memo entitled "Guidance on the Use of Challenges and Prizes to Promote Open Government".  "This memorandum highlights for agencies policy and legal issues related to the implementation of the Obama Administration’s commitment to increase the use of prizes and challenges as tools for promoting open government, innovation, and other national priorities."
 
http://www.whitehouse.gov/omb/assets/memoranda_2010/m10-11.pdf