Dear Nathan,
We have implemented Google Analytics on our finding aids. The code 
itself is easy enough to add to a page.  We added it to our Footer 
include file, so it shows up on every finding aid and auxiliary page 
within the site.

I check it periodically, however, have not had the time to really 
analyze the findings.  All I do is occasionally look and see what people 
are searching on and what our most popular finding aids are in terms of 
number of hits.  I have three years worth of data, but so far, have done 
nothing with it. I initially set it up because I saw a great 
presentation about it by Chris Prom at SAA a few years ago.  I was all 
fired up and ready to start working on it, but by the time I had 
collected enough data, I lost the fire...

I would be curious to hear if people use specific aspects of Google 
Analytics, and what they think the information really tells us. I also 
have not set up any "Goals" because I never had time to sit down and 
figure out exactly how they all work (I sort of feel like I need to take 
a statistics class before embarking).

I keep trying to find a graduate student who would be willing to take my 
data and make some sense out of it!

p.s. A quick look tells me that in the last month, 58% of visitors to 
our finding aids website came via Google... but what does it MEAN?

Jennie Levine Knies
Manager, Digital Collections
2216 Hornbake Library
University of Maryland
College Park, MD 20742
(301)314-2558 TEL (301)314-2709 FAX
[log in to unmask] E-MAIL

Nathan Tallman wrote, On 6/22/2010 2:01 PM:
> Happy Tuesday Everyone,
> Just wondering if anyone has tried using Google Analytics with their 
> finding aids.  I was thinking it would be easy enough to insert the 
> necessary code in the stylesheet template and then you'd would be able 
> to get some good data on finding aid use, as well as user 
> browser/network/hardware capabilities.  
> When I started my current position, I implemented Analytics on several 
> pages of our website.  Our public finding aids are all HTML at the 
> moment and I didn't want to hand edit each individual document, so chose 
> not to implement Analytics in finding aids for the time being.  We've 
> recently started an EAD project thought and this idea came back to me.
> If you have implemented Google Analytics for your finding aids, I'd love 
> to hear about it!
> Best,
> Nathan