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Web Content Managers’ Playbook:
Practical and Proven Strategies for Getting Readable Web
Content from Contributors
Tuesday August 17, 2010
9:00 a.m. - 4:30 p.m.
(To view the Meeting Announcement, point your browser to http://www.loc.gov/flicc/meeting_announcements/2010/ma201024.pdf.)
Your
content management system is in place, managers are supportive and your Web
team is set up and ready to work. Yet it is still a struggle to get
worthwhile content from the subject matter experts in your agency who are
supposed to supply it. They are not comfortable writing content and do
not have time to update Web page content. You receive unreadable content
from a variety of sources and are asked to “webify” it or just post
a PDF. All of these challenges threaten the publishing model you have
worked hard to establish.
In this
hands-on workshop designed for Web managers, content mangers, writers and editors,
you will learn how content managers in corporations, government and nonprofits
have cultivated their subject matter experts’ content writing
skills. You will receive a Content Managers’ Playbook with case
studies and strategies for training and motivating content contributors, and
helping them understand their role in the overall content publishing
cycle.
You
will learn to:
~
Diagnose content problems like lack of skill, motivation or time constraints
~
Encourage contributors to understand and care about users’ content needs
~
Establish and enforce content quality guidelines
~
Use content case studies to provide models of excellence
~
Help contributors see the business value in writing quality content
~
Identify what types of ongoing training content contributors need
Leslie
O’Flahavan is a co-founder and partner of E-WRITE which has helped
thousands of people learn to write well for online readers. She has developed
and delivered customized writing courses for customer service agents, help desk
staff, web content contributors, marketers, executives, demographers, county
government employees, activists, federal employees, and teachers. She is
the co-author of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer
Service Agents.
Before
founding E-WRITE, Leslie was a writing instructor and author of educational
materials for the Smithsonian Institution, National Geographic, and Cable in
the Classroom. She’s written articles, curricula, brochures, and teaching
posters on topics ranging from helicopters to Hamlet, and from dinosaurs to
women artists.
Date
Tuesday August 17, 2010
Time
9:00 a.m. - 4:30 p.m.
Place
The
Library of Congress
Madison
Building
Dining
Room A, 6th Floor
101 Independence Ave, SE
Washington, DC
Metro and Directions
Capitol
South (Orange/Blue Lines)
Sponsor
FLICC
Information
Call FLICC (202) 707-4813
TTY (202) 707-4995
Request ADA Accommodations five business days in advance at [log in to unmask].
Registration
$195 for FEDLINK Training accounts/$210 for all others
http://www.loc.gov/flicc/feveform.html.
Cancellations
Please notify FLICC at (202) 707-4813 prior to the start of an educational
program or the full fee will be charged.