Thank you to everyone who sent me swift responses. I wanted to get some idea of interest before I went to the club this afternoon. I actually am only bringing the classical brochures where I have 3 or more copies. I was also planning on bringing the popular music ones. I hate to use a listserv as a commercial vehicle but I also like to see less common items get to the right places. I am willing to hold things for  reasonable offers. I am not planning on giving them away, sorry I can't afford it. Email me with offers off list if you are interested.
Sept 1940
Feb 1941
March 1942
Dec no year but Bing Crosby 621
July 1941 (the duplicate for you)
Columbia popular -- says 50 cents on front
August 1940, Sept 1940 (2 copies), 
Columbia Okeh 
April 1941  Benny Goodman on front
Feb 1942
Columbia Supplement Sept 1939 (has tape on front) This is basically a listing and does not have the nice photos.
New Victor Popular 
April 1941, May 1941
Victor Black Label month but no year
Sept (green)
October (black)
Masterpiece Records
January 1941
Astatic turntable stylus FP-18 
Columbia network stations after March 29, 1941
I will  also put together a list of the classical ones for people to email me off list, 
I also have some store bulletins, some of those I have already listed on Amazon, I have 1920s and 30s Chesterian, a couple of Gramophone shop, Gateway to Music, Lyon & Healy. On Amazon I am hfofstuff, email address is [log in to unmask]
I do know that there was extensive work on classical recordings long before the interest in jazz and popular, including the early work of some of the stores just mentioned. I did use the term "swill" on purpose to arouse interest, but it does reflect the reality of supply drastically exceeds demand for the majority of classical recordings. I have been collecting and selling records for over 35 years, and have probably had less than 100 less common classical 78s or LPs pass through my hands, out of hundreds of 1000s.  But I did realize that I am ignorant of what has been done more recently which is why I asked, and I do appreciate the response and discussion. 

Most of this current stuff I picked up at an enormous estate sale in Memphis, where I was mostly buying books, but came across a couple of boxes of loose paper ephemera and I got all of the music related as well as other things. In addition to two heavy suitcases, I mailed myself 3 heavy boxes media mail. I like paper ephemera and collect it for a number of categories. This is the stuff that easily gets thrown out which is part of what makes it so fascinating.
Thanks for your information and interest

Dr. Cheryl Thurber 

email: [log in to unmask]

--- On Fri, 8/13/10, Dr. Cheryl Thurber <[log in to unmask]> wrote:

From: Dr. Cheryl Thurber <[log in to unmask]>
Subject: [ARSCLIST] Victor and Columbia New Records brochures 1938-1942/Classical
To: [log in to unmask]
Date: Friday, August 13, 2010, 11:01 PM

I recently acquired a large number of record company New Records monthly brochures from the period 1938-1942, mostly 1940 and 1941. The majority of them are for classical recordings. I will be selling them but I am trying to get some idea of how common they are, and the frequency that they turn up. As well as the interest in them.  I have collected records for many years and I have very seldom seen these, although I admit I have mostly looked for ephemera related to  the various popular record styles. But I know these turn up less often than actual catalogs. These are one or two color brochures usually a large sheet folded into a small brochure, although some are stapled, with photographs and descriptions of records. All are VG to Like New. The majority are Victor, and also a large batch of Columbia, with a scattering of others and some popular.  Some have stores printed or stamped on them, mostly Los Angeles. I have a little over 100,  about 80
classical ones with some duplication. I will probably bring the duplicates and the popular music ones (some nice Decca ones) with me to the Baltimore 78 club meeting on Sat. But the other classical I will probably sell in groups. I am actually an Amazon seller and I don't like selling on ebay so I have not decided yet how I am going to sell them. 
Looking at these raises the question for me of how much work has been done on classical music discography? I am familiar with Jazz, Blues, Country, Entertainment, Dance and Gospel discographies for the pre-war period. But what about classical is there work being done, or is it part of label discography? I know that most classical 78s fall into the swill category and the preference is for scarcity or better sound quality of later periods. But still there should be discography work. 
Cheryl Thurber
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