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http://www.nytimes.com/2011/01/24/technology/24music.html?pagewanted=print

I still think that if better new music, in general, was being offered for sale and better marketing 
was being done to sell it to younger folks, and there was more education about the benefits of own 
hard copies of music (liner notes, better sound quality, etc), it might help. It might not, though, 
since you have a generation of what used to be prime music buyers who look on music as background 
noise, have stronger affiliation with video games than music albums and are trained to view record 
companies as hostile entities who sue their customers.