This is a press release circulated officially by the newly created 
ISNI-International Agency, the Registration authority of a new ISO 
How to easily identify all digital content contributors? 
The answer is ISNI
ISNI International Agency Established in London

Officially incorporated as a London-based not-for-profit organisation in 
December 2010, the ISNI International Agency is helping media companies 
prepare for the International Standard Name Identifier (ISNI), a new 
standard which will streamline the way creative rights holders are 
referenced on the Internet. 

London, January 22, 2011 ? The International Standard Name Identifier 
(ISNI ? Draft ISO 27729) is an ISO certified global standard capable of 
easily identifying the millions of contributors to creative works, 
including writers, artists, creators, performers, researchers, producers, 
publishers and more. The ISNI International Agency, which will be 
responsible for ISNI?s administration and governance, was officially 
incorporated by its six founding members ? CISAC, IFRRO, IPDA, ProQuest, 
OCLC and the Conference of European National Librarians (Represented by 
Bibliothèque Nationale de France and the British Library) ? as a 
London-based not-for-profit organisation on December 22nd, 2010. The 
consortium members represent more than 300 rights management societies and 
26,000 libraries worldwide. While the Agency creates the ISNI reference 
database ? assigning ISNI identifiers to over 5 million names ? and begins 
building a network of ISNI Registration Agencies, media and content 
companies are preparing to integrate ISNI into their operations.

?As digital formats come to dominate the entertainment landscape, a global 
standard that can identify all contributors to all cultural goods ? 
whether they be artists, creators, producers, publishers ? is key to an 
efficient legal marketplace,? said François-Xavier Nuttall, Corporate 
Director of the ISNI International Agency and Senior Technology Consultant 
for founding member CISAC.

Responding to this need, ISNI was developed under the auspices of the 
International Standard Organisation (ISO). The Agency?s six founding 
members ? CISAC, IFRRO, IPDA, ProQuest, OCLC and the Conference of 
European National Librarians (represented by the Bibliothèque Nationale de 
France and the British Library) ? reflect the groups that will benefit 
most from the standard?s integration by media companies, including 
creators, traditional and digital book/serial publishers, performers, 
libraries and other research/cataloguing specialists. 

ISNI: Identifying Rights Holders Across the Digital World

ISNI will make data exchange between all players in the value chain 
quicker, more accurate and cheaper. This in turn facilitates licensing of 
online services and legal access by the public to the content they want. 
ISNI is an integral part of an interoperable ?smart? metadata system that 
includes international identifiers of works, products and right holders in 
all repertoires (e.g. ISWC for musical works, ISTC for texts, ISAN for 
audiovisual, IPI for creators, ISSN for serials, IPN for performers, 
etc.); standardised data exchange formats (e.g. DDEX standards); and 
database networks (e.g. CIS-Net powered by FastTrack, the network of 
musical works databases established by musical society members of CISAC). 
ISNI can be assigned to all parties that create, produce, manage, 
distribute or feature in creative content including human beings, legal 
entities (such as a company) or fictional characters. In the ISNI 
database, the party is identified by its ?public identity?, the name by 
which it is publicly known. 

ISNI was designed as a bridge between existing proprietary right holder 
identification systems, such as IPI (the Interested Party Information 
system used by all CISAC members to identify rights holders), and resource 
discovery tools, such as VIAF (the Virtual International Authority File 
used by libraries to identify and disambiguate names across the catalogues 
of 18 major libraries). ISNI metadata will link the public identity to all 
of its other manifestations in different systems, making it possible for 
industry partners to exchange party information without disclosing 
confidential information. It also provides a single identifying code for a 
party involved in multiple creative genres (music, cinema, visual arts, 
literature, etc.). 

According to Andrew Mac Ewan of the British Library, ?ISNI will enable and 
enhance the discovery and identification of all content associated with an 
author within and across multiple databases and domains.? 

Nuttall adds that ?ISNI will serve two key purposes: allowing reliable 
royalty management services across all repertoires and throughout the 
value chain and more efficient discovery services spanning all media 

Getting ISNI Off the Ground

In order for ISNI to reach its potential, widespread use by the business, 
research and technology sectors is key. The ISNI International Agency will 
prepare the standard for industry adoption by first creating the initial 
ISNI database, which will allocate ISNI numbers to more than 5 million 
contributors. The database is scheduled for release to ISNI business 
partners by mid-2011.

Nuttall notes that many media and content companies are already showing 
interest in ISNI. ?We already have a nice list of companies or 
organisations that are getting ISNI-Ready, which means that they are 
capable of accepting, storing and retrieving ISNI numbers for all their 
parties,? he said. ?Our goal is to help all media companies become 

Founding members talk about what ISNI means to their businesses:

"For over a decade, performers? organisations have been looking for a 
simple, universal way to identify recordings made by their members, the 
performers. The arrival of the Internet has made this task even more 
urgent. For this reason, we are very excited to contribute to the 
development of ISNI, which will make this possible.? ? José Luis 
Sevillano, Chairman, IPDA (International Performer Database Association)

?ISNI crosses domains to unite various users across the creative media 
industries. Not only will it provide the basis for a simple, distributed 
identifier among the IFRRO membership but it will also facilitate rights 
clearance in the library sector and is foreseen as a key element of the 
ARROW project.? ­ Olav Stokkmo, CEO, IFRRO (International Federation of 
Reprographic Rights Organisations)

?ISNI will help link data within and across databases, thus providing the 
infrastructure for significantly improved name searching and linking. 
Moreover, by sharing their data resources, ISNI participants from 
libraries, rights management and trade organisations are co-operating to 
achieve high quality data and at the same time realise processing 
efficiencies.  This unprecedented cross-sector alliance is very exciting.? 
? Janifer Gatenby, OCLC (Online Computer Library Center)

?The need for such an identifier has been stressed for many decades in the 
library community. Considering the increasing importance of the Semantic 
Web this identifier has become a real necessity. Europeana, The European 
Library and other information networking projects are addressing 
interoperability issues, of which ISNI is a key component. ISNI is likely 
to contribute to the evolution of library catalogues and to the 
diversification of library data use and reuse.? ? Anila Angjeli, 
Bibliothèque nationale de France 

?This global effort through ISO allows for the identification of 
contributors in all forms of content that are critical to researchers 
including: video, recordings, novels, dissertations, journal articles, 
monographs, datasets, and working papers. Not only will this help the 
researcher, but will offer clear benefit to stakeholders in the research 
community, including libraries, publishers, granting agencies and 
universities. I?m very excited about the ways ISNI can be leveraged to 
support scholarship.? - Tim Babbitt, Senior Vice President, ProQuest 

More information about the Founding members of the ISNI International 

The British Library is the national library of the United Kingdom and one 
of the world's greatest research libraries. It provides world-class 
information services to the academic, business, research and scientific 
communities and offers unparalleled access to the world's largest and most 
comprehensive research collection. The Library's collection has developed 
over 250 years and exceeds 150 million separate items representing every 
age of written civilisation. It includes: books, journals, manuscripts, 
maps, stamps, music, patents, photographs, newspapers and sound recordings 
in all written and spoken languages. 
For more information:
Contact: Ben Sanderson - [log in to unmask] - +44 (0) 1937 546 126 

The Bibliothèque nationale de France (BnF) is one of the largest research 
and public libraries in the world collecting and conserving the national 
heritage entrusted to its care, in whatever form, for the use of all 
researchers, students and professionals.
Today its patrimonial collections encompass all areas of culture and 
knowledge in a great variety of languages and illustrate the library?s 
encyclopaedic nature through all kinds of materials. 
The BnF offers access to its digital library Gallica
, which now contains over 1 million digitised documents: manuscripts, 
sound materials and music score, books, images and over 400,000 newspapers 
issues, in French and other languages. They cover all domains of 
knowledge, with a specific focus in literature and history.
Together with these collections, all in public domain, Gallica gives 
access to digitised documents belonging to French partner libraries as 
well as a set of copyrighted documents in collaboration with the French 
Publishers Association, some publishers and e-retailers. 
The BnF is a founding member of The European Library consortium and is 
contributing to Europeana. It is involved in multiple European projects, 
such as ARROW, which aims at facilitating the access to copyrighted items 
in the respect of author rights.
For more information:
Contact press: Claudine Hermabessière ? [log in to unmask] - 
+33 (0) 1 5779 4118
Information on ISNI: Anila Angjeli ? [log in to unmask] - +33 (0) 1 5379 

The Conference of European National Librarians (CENL) is a foundation 
under Dutch law with the aim of increasing and reinforcing the role of 
national libraries in Europe, in particular in respect of their 
responsibilities for maintaining the national cultural heritage and 
ensuring the accessibility of knowledge in that field.
Members of CENL are the national librarians of the member states of the 
Council of Europe. The conference currently consists of 49 members from 46 
European countries forming the CENL Board. The conference pursues its 
objectives by means of annual membership meetings as well as initiatives 
and support of research and development activities and joint projects. 
The topics which are discussed at the annual meetings and are worked on in 
working groups and projects were already identified at the very first 
meeting and evolved with the development of technology and library 
organisation: Harmonisation and innovation of national policy concerning 
libraries; implementation of new information technology in the libraries; 
standardisation of data structure and communication interfaces within a 
European network; preservation and conservation of important collections 
in Europe, including long-term preservation of digital objects.
CENL website:
Contact: CENL Secretary, Britta Woldering, [log in to unmask], phone +49 ? (0)69 
? 1525 1541

Presided over by Robin Gibb ? legendary singer and songwriter of the Bee 
Gees ? and Hervé Di Rosa ? French visual artist and painter, CISAC ? the 
International Confederation of Societies of Authors and Composers ? aims 
at increasing both the recognition and protection of creators? rights 
worldwide. In a globalised and digital world, CISAC?s main missions are to 
reinforce the international network of copyright societies, to be their 
spokesperson in all international debates and to reassert authors? 
inalienable right to live by their creative work.
With 229 authors? societies from 121 countries as its members, CISAC 
indirectly represents around 3 million creators and publishers of artistic 
works in all genres including music, drama, literature, audiovisual, 
photography and the visual arts. In 2009, the royalties collected by 
CISAC's member societies in their respective national territories topped 
Founded in 1926, CISAC is a non-governmental, not-for-profit organisation 
with worldwide headquarters in France and regional offices in Chile, 
Hungary, Singapore and South Africa.
For more information:
Contact: Marianne Rollet - [log in to unmask] - +33 (0)1 55 62 08 

A global leader in serving libraries of all types, ProQuest offers the 
expertise of such respected brands as UMI®, Chadwyck-Healey?, SIRS?, and 
eLibrary®. With Serials Solutions®, Ulrich's?, RefWorks®, COS?, Dialog® 
and now Bowker® part of the ProQuest brand family, the company supports 
the breadth of the information community with innovative discovery 
solutions that power the business of books and the best in research 
More than a content provider or aggregator, ProQuest is an information 
partner, creating indispensable research solutions that connect people and 
information. Through innovative, user-centred discovery technology, 
ProQuest offers billions of pages of global content that includes 
historical newspapers, dissertations, and uniquely relevant resources for 
researchers of any level and sophistication?including content not likely 
to be digitized by others.
The company is launching an all-new platform that will transform delivery 
of several highly regarded individual platforms into a consolidated 
research experience that will encompass all ProQuest family products over 
time. Inspired by its customers and their end users, ProQuest is working 
toward a future that blends information accessibility with community to 
further enhance learning and encourage lifelong enrichment.
For more information:
Contact: Beth Dempsey - [log in to unmask] - +44 (0) 248-349-7810

The International Federation of Reproduction Rights Organisations (IFRRO) 
is an independent, not-for-profit organisation representing the interests 
of collective management organisations in the field of text and image 
based works. These organisations are known as Reproduction Rights 
Organisations (RROs).
Active in every continent, more than 70 RROs plus about 55 national and 
international author, publisher and visual creator associations are IFRRO 
Members and Associate Members. IFRRO?s global network of members 
contributes to the facilitating of the widest possible legal access to 
published, copyright protected literary, visual and musical works for the 
public. RROs administer reproduction and other relevant rights, including 
certain forms of digital uses, in copyright text- and image-based works on 
behalf of both publishers and authors including visual artists. These 
rights are normally referred to as reprographic rights.
RROs also play a key role in the development of cultural diversity by 
helping to set up the legal and administrative frameworks necessary for 
the growth of local publishing industries. IFRRO partners organisations 
such as WIPO and UNESCO to undertake copyright awareness, capacity 
building and training activities.
For more information: 
Contact: James Boyd - [log in to unmask] - +32 2 551 08 97

Founded in 1967, OCLC is a non-profit, membership, computer library 
service and research organization dedicated to the public purposes of 
furthering access to the world?s information and reducing library costs. 
More than 72,000 libraries in 170 countries have used OCLC services to 
locate, acquire, catalogue, lend, preserve and manage library materials. 
Researchers, students, faculty, scholars, professional librarians and 
other information seekers use OCLC services to obtain bibliographic, 
abstract and full-text information when and where they need it. OCLC and 
its member libraries cooperatively produce and maintain WorldCat, the 
world?s largest online database for discovery of library resources. Search on the Web. 
Press Contact - Ralph Munzenmayer [log in to unmask] - T +31 71 
524 6500
The IPDA, International Performers? Database Association, is the 
organisation that enables an international identification of performers. 
Performing artists in many countries around the world enjoy an 
intellectual property right to their performances just as authors do to 
their works. Thus, if a recording containing performing artists' 
performance is broadcast or communicated to the public in any other way, 
remuneration is due to the participating performers. Such remuneration 
rights are administrated collectively by performers' rights organisations. 
These have the task of identifying the performing artists whose recorded 
performances have been used in order to collect and distribute the 
remuneration due to performers in their own countries and abroad.
For many years these societies have lacked an international identification 
number linked to the performing artist to enable them to deal efficiently 
with performer data. Therefore, in 1997, eighteen performers' rights 
organisations established the International Performers? Database 
Association (IPDA) with the goal of setting up an International 
Performers? Database (IPD) in order to solve the problem of identifying 
performers participating in played recordings. The IPD assigns a unique ID 
number (IPN) to each performing artist. At present, 35 performers' rights 
organisations adhere to the IPDA with approx. 400,000 performing artists 
registered in the IPD. 
For more information:

Anila Angjeli
Bibliothèque nationale de France
Département  Information bibliographique et numérique (IBN)
Quai François Mauriac
F-75706 Paris cedex 13
Tél.: 33.(0)1.5379.5395
[log in to unmask]

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