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For the full list of Infopeople training offerings please see *the**
**2011/2012
Training Program <http://infopeople.org/training/planned>*.****

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*Title:*  Promote, Inform, Educate: Creating Effective Materials for Your
Library Community**

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*Dates:* October 25, 2011 – November 21, 2011****

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*To register for this course:*  Click the link to Online Registration at:
http://infopeople.org/training/promote-inform-educate****

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*Fee:*  $75 for those in the California library community and Infopeople
Partners, $150 for all others.****

Do you create promotional flyers, outreach materials, or informational
handouts for your library community? This course can help you produce pieces
that communicate more effectively with external audiences. You'll learn new
ways to focus and present your key messages through words and layout—and get
the results you're looking for.****

Whether you're creating a flyer announcing an author reading, a letter
inviting new parents to storytime, or a how-to sheet on downloading ebooks,
communications professional Laurie Putnam will help you:****

**·        **Identify what your target audience needs from the materials.***
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**·        **Develop strategies for producing materials more efficiently.***
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**·        **Create materials that are focused, effective, and visually
appealing.****

**·        **Ensure that your materials reinforce your library's identity
and key messages.****

You'll learn to develop materials that effectively promote your library and
inform and educate your community.****

*Course Description: *This four-week online course will give you strategies
for increasing the impact of the materials you produce for your library
community. Readings, examples, and discussions will help you un-clutter your
message, share challenges, and explore solutions. Because your library is
probably connected to a larger organization—perhaps a city or county, a
college or university, a hospital or company—we'll also share tips for
tapping into your parent organization's resources and reinforcing its key
messages.****

Bring a project of your own to the course, and you'll get the job done while
you apply new techniques and skills. You'll come away from the course with
planning worksheets, messaging and layout guidelines, and practical tips
that you can apply to your work projects immediately. And you'll learn about
online sources for tools, templates, and guides that can support your work
long after the course is over.****

*Preliminary Course Outline: *Using your web browser and your Internet
connection, you will log in to the Infopeople online learning site and
complete the following learning modules:****

   - Week 1: Your Library's Identity****
      - Your organization's identity and why it's important****
      - Basic identity elements and how to apply them****
      - Tools for maintaining a consistent identity****
      - How your materials support your library's identity and external
      communications****
   - Week 2: Preparing to Create Your Materials****
      - Steps in the development process****
      - Defining your objective****
      - Understanding and reaching your audience****
      - Testing and improving your materials****
   - Week 3: Writing Your Materials****
      - Identifying your key point****
      - Developing message frameworks****
      - Keeping it simple****
      - Special considerations for different kinds of materials****
   - Week 4: Laying Out Your Materials****
      - Supporting your organization's "look and feel"****
      - Bringing together messages and design****
      - Basic elements of layout****
      - Using templates****

*Pre-workshop assignment: *Before the course begins, you'll need to choose a
piece of promotional or informational material that you can work on for your
library during the timeframe of the course. You may want to tackle a
promotional piece (such as a flyer announcing an author reading, storytimes,
or another program) or an informational piece (such as a how-to sheet on
downloading ebooks or a letter reaching out to new parents). Choose an
external document that you might post on a bulletin board, distribute to
current library users, or send to potential library users.  In addition,
you'll need to complete a quick pre-course survey on the kinds of external
materials you create and the tools you use to produce them. (A link to the
survey will be sent to you in the email confirming your enrollment.)****

*Instructor:  **Laurie Putnam*. Laurie Putnam has been managing writers,
editors, publications, and publishing departments for two decades. Since
2004, she has been teaching professional writing and publishing to future
librarians in San Jose State University’s School of Library and Information
Science. Laurie also runs a communications business based in Monterey,
California, where she leads the development of publications and
communications programs for libraries, nonprofit organizations, and
high-tech companies.****

* *

*Time required:* To complete this course, you can expect to spend 2½ hours
per week, for a total of 10 course hours. Each week's module contains
readings and various optional assignments and discussions. You can choose
the options most relevant to your work and interests. Although you can work
on each module at your own pace, at any hour of the day or night, it is
recommended that you complete each week's work within that week to stay in
sync with other learners.****

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*Who Should Take This Course: *This course is intended for library staff who
are responsible for producing materials to promote and support library
programs in their local communities. Consider this course if you're a
front-line staff person who needs to develop program flyers, informational
handouts, and other materials on your own, primarily using existing software
and resources. The course content will apply to any type of library.
Proficiency in written English is necessary.****

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This introductory course is not intended for professional marketing
communications staff who wish to advance their current skills. Neither is
the course intended to provide training in specialized design or publishing
software.****

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*Online Learning Details and System Requirements* may be found at:
http://infopeople.org/learning_details.****

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After the official end date for the course, the instructor will be available
for limited consultation and support for two more weeks, and the course
material will stay up for an additional two weeks after that. These extra
weeks give those who have fallen behind time to work independently to
complete the course.****

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If you would like to subscribe via RSS and be notified whenever new
Infopeople training events are available, you can use these links:
**For new on-ground or online workshops:
http://feeds.feedburner.com/infopeopletraining
**For new podcasts: http://feeds.feedburner.com/InfopeoplePodcasts****

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Gini Ambrosino, Infopeople Project Assistant****

705 E. Bidwell, Suite 2 – 312****

Folsom, CA 95630****

(916) 690-6595****

[log in to unmask]****

http://infopeople.org/


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Aimee Babcock-Ellis, MLS
Informationista
(cell phone) 518-225-7127
[log in to unmask]
http://about.me/aimeebe/bio

*Carpe Diem*

“Life is not anything, but an opportunity for something.”
 – Johann Wolfgang von Goethe
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