I have the 1948 demonstration set,sent to Philco dealers,that has a talk by Wallerstein to demonstrate how little space the material on a 78 would take up on a side of an LP.



 From: Steve Ramm <[log in to unmask]>
To: [log in to unmask] 
Sent: Tuesday, October 2, 2012 8:06 AM
Subject: [ARSCLIST] Info on birth of Columbia LP needed for Documentary series

Jane Klain of the Paley Center asked if I could post this (because I know  
one of the ARSC listers will be able to help.). Please reply DIRECT to Jane 
at  her email address.

Steve Ramm

"Klain, Jane" <[log in to unmask] (mailto:[log in to unmask]) >  

>Dear Friends,
>There are so many of you on this  list who are historians and experts
>about the history of recordings and  records. So I turn to you....
>A researcher/friend, whom I've  worked with on numerous TV projects, is
>currently just starting research  on what promises to be an exciting
>documentary series. Here is what she  is specifically looking for at this
>early date, but I'm sure that she  will want to contact experts on the
>list as the project goes  along:
>"As I mentioned, NYC-based film & television  production company Show of
>Force is making a multi-part (possible 8-hour)  documentary series for PBS
>on recorded music. We're at the earliest stage  of research and
>development for the series and, as I mentioned, have  decided to first
>create a 7-10 minute in-house" sample" reel -- just to  share with
>colleagues at PBS and other potential  broadcast/productiocolleagues at 
>approach to the  series/story.
>You said you'd kindly send this query out to  colleagues in the "cast
>recordings" group, to see if they have any  radio/audio (I dare not dream
>of video-newsreel-of video-newsreel-<WBR>film?) related to  the launc
>Records in 1948.
>There  was reportedly a Columbia Records LP launch event for the press on
>June  20, 1948 at the Waldorf Astoria hotel in NYC. After that,  Columbia
>presented the brand new LP in Atlantic City for industry people.  (We have
>audio from an RCA preview record sent around to excite people  about their
>new 45 rpm record. So, we'd love to have a similar audio  promo for the
>new LP!)
>Here's a quick account  of the Waldorf event I found quickly online:
>RE: THE LAUNCH of the LP in  1948
>Edward Wallerstein:Edward Wallerstein:<WBR>"...June 20, 1948, the first pu
>held at the Waldorf-Astoria Hotel. By this time.  Bachman and the rest of
>the team had managed to lengthen the LP to about  twenty-two minutes. As I
>stepped up to the podium to address the  fifty-odd representatives of the
>press, on one side of me was a stack of  conventional 78-rpm records
>measuring about eight feet in height and  another stack about fifteen
>inches high of the same recordings on LP.  After a short speech I played
>one of the 78 rpm records for its full  length of about four minutes, when
>it broke, as usual, right in the  middle of a movement. Then I took the
>corresponding LP and played it on  the little Philco attachment right past
>that break. The reception was  terrific. The critics were struck that only
>by the length of the record,  but by the quietness of its surfaces and its
>greatly increased fidelity.  They were convinced that a new era had come
>to the record  business..."
>Here's a quick account of the Atlantic City  event:
>"...At our annual sales convention a little later in Atlantic  City, Paul
>Southard, our sales manager, had a rather clever idea: He  designed his
>speech so that it ran exactly the length of The Nutcracker  Suite, which
>was on one side of an LP. When Paul began to speak the  stylus was placed
>on the record, which continued playing very softly in  the background.
>When the speech ended and Paul removed the stylus, the  distributors went
>wild. And the reception in the stores was  overwhelming.wil
>NEWS ABOUT COLUMBIA LP RECORDS  press release (from Tom Tierney/Sony Music
>Archives Library) dated June  21, 1948 reads in part:
>"Long Playing Microgroove Disc Demonstrated by  Columbia Records -
>Revolutionary New Home Phonograph Record Plays 45  Minutes -- Entire
>Symphony on One 12-inch Disc...A revolutionary  non-breakable Microgroove
>phonograph record which plays 45 minutes on one  12 inch double-faced
>record with full fidelity and absence of distortion  hitherto unknown in
>this field was demonstrated to the press here this  weekend by Columbia
>Records Inc....At the press demonstration Edward  Wallerstein, Chairman of
>Columbia Records disclosed that a wide and  representative library of
>selections from his company's catalog is  immediately available on LP
>Microgroove records...classical and popular  numbers..."
>The editors here would love any ca 1948 launch  audio/radio announcements
>or promos on the birth of the Columbia Records  LP. Please let us know if
>anything occurs to you re this. We are looking  for a celebratory tone.
>Thank you."
>Does anyone have the  audio/radio material she's looking for?
>Thanks for any  assistance,
>Jane Klain 
>Manager,  Research Services
>The Paley Center for Media
>25 West 52nd  Street
>New York, NY 10019
>(212) 621-6631 (p)
>(212) 621-6646  (f)
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