On April 16th, the Scholarly Publishing and Academic Resources Coalition (SPARC) released a new community resource, Article-Level Metrics -- A SPARC Primer, delving into Article-Level Metrics (ALMs) an emerging hot topic in the scholarly publishing arena. Article-Level Metrics (ALMs) are rapidly emerging as important tools to quantify how individual articles are being discussed, shared, and used. This new SPARC primer is designed to give interested parties an overview of what ALMs are, why they matter and how they complement established utilities and metrics.