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Here's something different in terms of marketing a recording.  It appears
Wu-Tang Clan is releasing their "secret" recording which will have exactly
one copy made, which will tour around for listeners to pay to hear, and
then be sold for "in the millions."  I keep wondering if the fact that
there is only one copy of it isn't a good thing, but I'm probably the wrong
person to ask about that.

Here's the Forbes article:

http://www.forbes.com/sites/zackomalleygreenburg/2014/03/26/why-wu-tang-will-release-just-one-copy-of-its-secret-album/

Best,
John Haley