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NLS Operations Alert

No. 16-75

DATE          :    August 26, 2016
TO                :    Network Libraries
FROM         :    Jane Caulton, Head, Publications and Media Section
SUBJECT   :    Public Service Announcement (PSA) status report


NLS implemented its public service announcement (PSA) campaign on June 16, 2016. The campaign will run for six months and distribute television and radio public service announcements through a contractor, who will reach out to television and radio stations to achieve support for air time.

The campaign is being conducted at the national level, in response to network library requests over the years. At the conclusion of the campaign, NLS will make the videos available to the network. In the meantime the PSAs may be experienced on the Media Services site at www.loc.gov/nls/networkdocs/mediaservices/public_service/index.html<file:///C:\Users\jcau\AppData\Local\Microsoft\Windows\Temporary%20Internet%20Files\Content.Outlook\FPRIXNA1\www.loc.gov\nls\networkdocs\mediaservices\public_service\index.html>.

During the first month, television PSAs were distributed to seventeen hundred stations throughout the United States, of which 78 stations aired the PSAs 1,682 times. Stations airing the PSAs were located in the following localities:

�  Abilene-Sweetwater, Texas
�  Albany, Georgia
�  Beaumont-Port Arthur, Texas
�  Boise, Idaho
�  Champaign & Springfield-Decatur, Illinois
�  Chicago
�  Colorado Springs-Pueblo, Colorado
�  Columbia-Jefferson City, Missouri
�  Columbus-Tupelo-West Point-Houston, Ohio
�  Glendive, Montana
�  Grand Rapids-Kalamazoo-Battle Creek, Michigan
�  Greenville-Spartanburg, South Carolina-Asheville, North Carolina-Anderson, South Carolina
�  Harlingen-Weslaco-Brownsville-McAllen, Texas
�  Huntsville-Decatur (Florence), Alabama
�  Knoxville, Tennessee
�  Lexington, Kentucky
�  Lima, Ohio
�  Mankato, Minnesota
�  Minot-Bismarck-Dickinson (Williston), North Dakota
�  Ottumwa, Iowa-Kirksville, Missouri
�  Paducah, Kentucky-Cape Girardeau, Missouri-Harrisburg, Illinois
�  Roanoke-Lynchburg, Virginia
�  San Angelo, Texas
�  Sioux Falls (Mitchell), South Dakota
�  Springfield-Holyoke, Massachusetts
�  Utica, New York
�  Washington, D.C. (Hagerstown, Maryland)
�  Wausau-Rhinelander, Wisconsin
�  Zanesville, Ohio

The PSAs aired on networks as follows:

Network Affiliation

Stations

ABC

3

CBS

6

COZ

2

CW

6

ESWG

1

Fox

15

GSWG

1

Independent

17

MET

10

MMX

1

NBC

13

PBS

1

WDCA

1

WSWG

1



















Please keep in mind that broadcast stations are no longer required to air PSAs, and most use them to fill air time when programming is short. For this reason, many will shelve the materials until they have a need to fill air time, resulting in PSAs being aired much later than they were distributed.

The radio PSA status report is expected at the end of August 2016. NLS will continue to provide updates on this campaign through its duration.

For more information contact:
Jane Caulton
Head, Publications and Media Section
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