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NLS Operations Alert

No. 16-95

DATE          :    November 9, 2016
TO                :    Network Libraries
FROM         :    Jane Caulton, Head, Publications and Media Section
SUBJECT   :    Public service announcements update for October 2016


As of October 31, 2016, the NLS television public service announcement (PSA) "That All May Read" was aired 14,389 times in 53 markets by 137 stations. TV Access reports that the PSA has been seen in the following areas:



  Abilene-Sweetwater, Texas

  Albany, Georgia

  Anchorage, Alaska

  Austin, Texas

  Baltimore, Maryland

  Beaumont-Port Arthur, Texas

  Bluefield-Beckley-Oak Hill, West Virginia

  Boise, Idaho

  Burlington, Vermont-Plattsburgh, New York

  Champaign and Springfield-Decatur, Illinois

  Chicago, Illinois

  Cleveland-Akron (Canton), Ohio

  Colorado Springs-Pueblo, Colorado

  Columbia-Jefferson City, Missouri

  Columbus, Ohio

  Columbus-Tupelo-West Point-Houston, Ohio

  Elmira (Corning), New York

  Fairbanks, Alaska

  Fargo-Valley City, North Dakota

  Glendive, Montana

  Grand Rapids-Kalamazoo-Battle Creek, Michigan

  Greensboro, High Point, Winston-Salem, North Carolina

  Greenville-Spartanburg, South Carolina-Asheville, North Carolina-Anderson, South Carolina

  Harlingen-Weslaco-Brownsville-McAllen, Texas

  Huntsville-Decatur (Florence), Alabama

  Johnstown-Altoona-State College, Pennsylvania

  Kansas City, Missouri

  Knoxville, Tennessee

  Lake Charles, Louisiana

  Lexington, Kentucky

  Lima, Ohio

  Mankato, Minnesota

  Marquette, Michigan

  Minot-Bismarck-Dickinson (Williston), North Dakota

  Monroe-El Dorado, Arkansas

  Myrtle Beach-Florence, South Carolina

  Ottumwa, Iowa-Kirksville, Missouri

  Paducah, Kentucky-Cape Girardeau, Missouri-Harrisburg, Illinois

  Palm Springs, California

  Raleigh-Durham (Fayetteville), North Carolina

  Roanoke-Lynchburg, Virginia

  Salt Lake City, Utah

  San Angelo, Texas

  Savannah, Georgia

  Shreveport, Louisiana

  Sioux Falls (Mitchell), South Dakota

  Springfield-Holyoke, Massachusetts

  Utica, New York

  Washington, D.C. (Hagerstown, Maryland)

  Wausau-Rhinelander, Wisconsin

  Wheeling, West Virginia-Steubenville, Ohio

  Wichita Falls, Texas, and Lawton, Oklahoma

  Zanesville, Ohio

The television PSA has been carried by the following stations:

Network Affiliation

Stations

ABC

12

CBS

13

COZ

4

CW

11

ETV

1

Fox

22

Independent

36

ION

1

MET

15

MMX

1

NBC

23

PBS

1


This PSA was provided to TV stations in 15-, 30-, and 60-second versions in both standard- and high-definition (HD) formats. The 60-second HD PSA was aired most often. (There were no airings of the standard-definition PSAs.) The PSA aired throughout the 24-hour broadcast day, with the majority of airings taking place from 5 a.m. to 9 a.m. and from 9 a.m. to 4 p.m.

NLS also released two radio PSAs: "Our Stories: The Freedom to Read Your Way" and "Our Stories: A Library in Your Pocket." Following is the report for each.

The "Our Stories: The Freedom to Read Your Way" radio PSA was picked up by 25 stations in 15 markets with 423 reported airing times. The PSA was aired in the following areas:
         Boise, Idaho
         Boston (Manchester), Massachusetts
         Cleveland-Akron (Canton), Ohio
         Columbus, Ohio
         Harrisburg-Lancaster-Lebanon-York, Pennsylvania
         Kansas City, Kansas
         New York, New York
         Philadelphia, Pennsylvania
         Pittsburgh, Pennsylvania
         Raleigh-Durham (Fayetteville), North Carolina
         Reno, Nevada
         Sacramento-Stockton-Modesto, California
         Seattle-Tacoma, Washington
         Spokane, Washington
         Wilkes Barre-Scranton-Hazleton, Pennsylvania

This PSA was provided to radio stations in 15-, 30-, and 60-second versions. The 60-second version was aired most often (249 times). The 15-second version has not yet been aired by any radio station.

"Our Stories: A Library in Your Pocket" radio PSA was aired 445 times by 19 stations in 10 markets. This PSA was aired in the following areas:
         Boise, Idaho
         Boston (Manchester), Massachusetts
         Greenville-New Bern-Washington, North Carolina
         Los Angeles, California
         Philadelphia, Pennsylvania
         Pittsburgh, Pennsylvania
         Raleigh-Durham (Fayetteville), North Carolina
         Reno, Nevada
         Rochester, New York
         Sacramento-Stockton-Modesto, California

This PSA was provided to radio stations in 15-, 30-, and 60-second versions. The 60-second version was aired most often (313 times). The 15-second version has not yet been aired by any radio station.

For more information contact:
Jane Caulton
Head, Publications and Media Section
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