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NLS Operations Alert No. 17-2

DATE                     :  January 4, 2017
TO                          :  Network Libraries
FROM                   :  Publications and Media Section
SUBJECT               :  Public service announcements update

Through December 11, 2016, the NLS television public service announcement (PSA) "Our Stories: That All May Read" aired 22,435 times on 144 stations in 58 markets. TV Access reports that the PSA has been seen in the following areas:

Abilene-Sweetwater, Texas
Albany, Georgia
Anchorage, Alaska
Austin, Texas
Baltimore, Maryland
Beaumont-Port Arthur, Texas
Billings, Montana
Bluefield-Beckley-Oak Hill, West Virginia
Boise, Idaho
Burlington, Vermont-Plattsburgh, New York
Champaign-Springfield-Decatur, Illinois
Charlotte, North Carolina
Chicago, Illinois
Cleveland-Akron (Canton), Ohio
Colorado Springs-Pueblo, Colorado
Columbia-Jefferson City, Missouri
Columbus, Ohio
Columbus-Tupelo-West Point-Houston, Ohio
Elmira (Corning), New York
Fairbanks, Alaska
Fargo-Valley City, North Dakota
Glendive, Montana
Grand Rapids-Kalamazoo-Battle Creek, Michigan
Greensboro-High Point-Winston-Salem, North Carolina
Greenville-Spartanburg, South Carolina-Asheville, North Carolina-Anderson, South Carolina
Harlingen-Weslaco-Brownsville-McAllen, Texas
Huntsville-Decatur (Florence), Alabama
Johnstown-Altoona-State College, Pennsylvania
Kansas City, Missouri
Knoxville, Tennessee
La Crosse-Eau Claire, Wisconsin
Lake Charles, Louisiana
Lexington, Kentucky
Lima, Ohio
Lubbock, Texas
Mankato, Minnesota
Marquette, Michigan
Minot-Bismarck-Dickinson (Williston), North Dakota
Monroe-El Dorado, Arkansas
Myrtle Beach-Florence, South Carolina
New York, New York
Ottumwa, Iowa-Kirksville, Missouri
Paducah, Kentucky-Cape Girardeau, Missouri-Harrisburg, Illinois
Palm Springs, California
Raleigh-Durham (Fayetteville), North Carolina
Roanoke-Lynchburg, Virginia
Salt Lake City, Utah
San Angelo, Texas
Savannah, Georgia
Shreveport, Louisiana
Sioux Falls (Mitchell), South Dakota
Springfield-Holyoke, Massachusetts
Utica, New York
Washington, D.C. (Hagerstown, Maryland)
Wausau-Rhinelander, Wisconsin
Wheeling, West Virginia-Steubenville, Ohio
Wichita Falls, Texas-Lawton, Oklahoma
Zanesville, Ohio

This PSA was provided to TV stations in 15-, 30-, and 60-second versions in both standard and high-definition (HD) formats. The 60-second HD PSA aired most often. (There were no airings of the standard-definition PSAs.) The PSA aired throughout the 24-hour broadcast day, with the majority of airings taking place from 5 a.m. to 9 a.m. and from 9 a.m. to 4 p.m.

NLS also released two radio PSAs: "Our Stories: The Freedom to Read Your Way" and "Our Stories: A Library in Your Pocket."
"Our Stories: The Freedom to Read Your Way" aired 819 times on 28 stations in 17 markets through December 18, 2016. The PSA aired in the following areas:

Boise, Idaho
Boston (Manchester), Massachusetts
Cleveland-Akron (Canton), Ohio
Columbus, Ohio
Harrisburg-Lancaster-Lebanon-York, Pennsylvania
Kansas City, Kansas
New York, New York
Philadelphia, Pennsylvania
Pittsburgh, Pennsylvania
Raleigh-Durham (Fayetteville), North Carolina
Reno, Nevada
Rochester, New York
Sacramento-Stockton-Modesto, California
Seattle-Tacoma, Washington
Spokane, Washington
Tucson (Sierra Vista), Arizona
Wilkes Barre-Scranton-Hazleton, Pennsylvania

This PSA was provided to radio stations in 15-, 30-, and 60-second versions. The 30-second version aired most often (442 times). The 15-second version was not aired by any radio station.

"Our Stories: A Library in Your Pocket" aired 807 times on 26 stations in 12 markets through December 18, 2016. This PSA aired in the following areas:

Baltimore, Maryland
Boise, Idaho
Boston (Manchester), Massachusetts
Greenville-New Bern-Washington, North Carolina
Los Angeles, California
Philadelphia, Pennsylvania
Pittsburgh, Pennsylvania
Raleigh-Durham (Fayetteville), North Carolina
Reno, Nevada
Rochester, New York
Sacramento-Stockton-Modesto, California
St. Louis, Missouri

This PSA was provided to radio stations in 15-, 30-, and 60-second versions. The 60-second version aired most often (580 times). The 15-second version was not aired by any radio station.

You may preview the PSAs on the Network Library Services website at www.loc.gov/nls/networkdocs/mediaservices/public_service/index.html. The PSAs are provided there for information only.

For more information contact:
Mark Layman
Writer-Editor, Publications and Media Section
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