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Yes, it *is* about the money! Thinking and talking about budgets and funding may be challenging, but those are critically strategic aspects when libraries are in the midst of re-inventing themselves. Come listen in to this discussion of advocacy, grants and endowments. *Register now for both segments of this event, using the **form for the bundled option* <https://www.regonline.com/registration/Checkin.aspx?EventID=2093250>*, or separately for either **Part One* <https://www.regonline.com/registration/Checkin.aspx?EventID=2094384>* or **Part Two* <https://www.regonline.com/registration/Checkin.aspx?EventID=2094386> *. * *Don't wait to register. It is only one week away.* *NISO Two Part Webinar, **Finding The Funding* <https://www.niso.org/events/2018/10/two-part-webinar-finding-funding> *October 10 **and** October 17, 2018, 1:00 p.m. – 2:30 p.m. (Eastern, US & Canada)* This event will look at the messaging, media platforms, policymaking, agency, and tensions involved when librarians become funding advocates. It will also examine social media and effective practices related to navigating participatory networks. Aside from funding libraries themselves, there are many innovative projects that might never be accomplished without the support of grants from foundations of various sizes and sorts. What are the current trends? The speakers in this event will identify and examine those trends and share their possible impact on the academic environment. Part 1 of this Webinar, *Library Funding and Successful Advocacy* <https://www.niso.org/events/2018/10/finding-funding-part-one-library-funding-successful-advocacy>, will be held on Wednesday, October 10, 2018. *Confirmed speakers include:* *David Rothman, *Co-Founder. and *Corilee Christou*, Director of Publisher and Library Relations Emeritus, Library Endowment; *Lance Werner*, Executive Director, Kent District Library; *Alan Inouye*, Director of the Office for Information Technology Policy (OITP), American Library Association. Here’s a sample of what will be discussed Title: *Today’s Essential Library Advocacy--and a Search for Tomorrow’s Carnegies* The for-profit model very much has its place in the book world, but Amazon must not replace public libraries. From computer classes to countless forms of community engagement, today's libraries are about far more than *just* books and other content. But how to pay for it all? Our presentation praises essential library advocacy from ALA and others, but warns of the folly of *not* also working toward a national library endowment in an era of limited upside from public funding. The proposed nonprofit would not replace tax money, just augment it with a focus on the poorest communities without adequate tax and donor bases. The endowment would also help pay for innovations benefiting libraries everywhere, such as two intertwined national digital library systems for public/K-12 and academia. Money would come from interested members of the super rich; by one estimate, more than 20 trillion dollars will be available for philanthropy over the next half century, and libraries must not miss out on their share. Title *The Value of Personal Relationships in Advocacy* The Value of Personal Relationships in Advocacy” strives to alter library professionals’ perception of advocacy and remove the mystique. Often seen as formal and intimidating, advocacy does not have the be daunting, rather, it can be natural and an expression of self by emphasizing the relationship aspect and by finding your niche. From patrons, to local officials, relationships and “the mushy stuff” matter. Part 2 of this Webinar, *Strategic Approaches to Funding Scholarly Initiatives* <https://www.niso.org/events/2018/10/finding-funding-part-two-strategic-approaches-funding-scholarly-initiatives>, will be held on Wednesday, October 17, 2018. *Confirmed speakers include: Raym Crow, *Senior Consultant, SPARC, *Phil Ward*, Deputy Director, Research Services, University of Kent, *Kate Tkacik*, Director of Network Engagement, The Foundation Center, and *Ron Joslin*, Librarian, Macalester College. *NOTE: All Library Standards Alliance members of NISO will automatically receive sign-on credentials for the above referenced webinar as a member benefit. *Verify your membership status here <https://www.niso.org/what-we-do/directory/member-organizations> to avoid any unnecessary confusion over credit card charges. *About Registration: Register for both segments of this event, using the **form for the bundled option* <https://www.regonline.com/registration/Checkin.aspx?EventID=2093250>*, or separately for either **Part One* <https://www.regonline.com/registration/Checkin.aspx?EventID=2094384>* or **Part Two* <https://www.regonline.com/registration/Checkin.aspx?EventID=2094386>*. *A single registration for the above events entitles you to gather an *unlimited* number of staff from your organization/institution in a conference room setting to view the event on the day of the live broadcast. It also includes access to an archived recording of the event to allow those with conflicting obligations to still benefit from the day’s content. Have questions? Get in touch: NISO 3600 Clipper Mill Road Suite 302 Baltimore, MD 21211-1948 Phone: +1.301.654.2512 Email: [log in to unmask]