Joe, et al—sorry to do this but please hold off on designing any logos. We won’t be able to use any logo that wasn’t designed here at the Library of Congress, as it must conform to our new look and feel that we put in place a few years ago. I appreciate your initiative on this, but we have to present a consistent look, as seen on our website.
From: Center for the Book state centers communication <[log in to unmask]>
On Behalf Of Joe Davich
Sent: Monday, June 15, 2020 5:57 PM
To: [log in to unmask]
Subject: Re: Official Title of Great Reads
So, here is a suggestion, since it seems that "Discover Great Places through Reading" is official going forward.
I have our GA design it with "Discover Great Places..."as the program title/Logo main, but use "Great Reads..." as a tagline? That way both will be represented in 2020 and we can phase out "Great Reads..." in the future if deemed necessary?
On Mon, Jun 15, 2020 at 5:50 PM Rocco Staino <[log in to unmask]> wrote:
I agree with Sharon. We had moved forward with the "Great Reads from Great Places" I think the RI Author may have already used that in her video. We had a meeting where it was decided that it was Great Reads from Great Places.
We MUST KNOW THE DEFINITE TITLE.
On Mon, Jun 15, 2020 at 3:58 PM Sharon Shaloo <[log in to unmask]> wrote:
D -- we had a meeting about this. We said that "Discover Great Places through Reading" suggested that the book would be ABOUT the place. It's more open and inclusive for us to say Great Reads from Great Places so that it's clear the book will be FROM our place (and it can also -- but doesn't have to be -- about our place).
Are you saying we can't use this new name? We have already started branding our work using that phrase and so if we have to stop the presses we should know.
The truth is, though, you could probably use "Discover Great Places Through Reading" as a terrific tagline line for the new naming of ROAD MAP TO READING and so maybe we could have it both ways?
On Mon, Jun 15, 2020 at 3:49 PM Arnaiz, Deziree <[log in to unmask]> wrote:
We have many unofficial names for the great reads project, but I wanted to clarify its official title, going back to the brochure from 2002.
Official Title: “Discover Great Places Through Reading”
We also use the tagline “Great Reads About Great Places” above the booklist in the brochure.
See the website and all the previous brochures:
Please use this official title in any materials you may produce.
Center for the Book
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