Hi everyone- I apologize- having some significant challenges today - tech & other. Will try to come to meeting  when these get worked out. lizz

Great to see everyone today! As promised, I am sharing information from the CFB social media project concept from about three years ago. Joe noted this came about during Pam Jackson Murrell’s tenure as CFB Director. We didn’t quite get it off the ground, but I was joined by Kate (RI), Sarah (VA), Kim (MT), Josephine (CO), Julianna (CA), and Mary (NH) to brainstorm in an effort to make it a viable possibility. Momentum waned when I lost my assistant and couldn’t keep things going while short staffed.

Below are a few details from our earliest discussions and attached are several mock up images. If you like the idea of reviving this concept, please reply to me directly rather than the listserv—or maybe we can take a quick vote on it on Wednesday if everyone has had time to review. If there’s enough interest and we move forward, we can delve into things like “where can I put my logo” later.

Best, Andrea

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CFB SOCIAL MEDIA PROJECT (from 2017)

The premise: Social media could be a great vehicle for highlighting the Centers for the Book network, while keeping the effort simple and customizable. I acknowledge that not all centers engage in social media in the same way and that some may opt out of this effort entirely should it move forward.

The idea: Create a series of images with text that highlights authors, literature, books, and literary history/events that could be used in conjunction with anniversaries, celebrations, historic dates, and deadlines related to our work with the LOC. A state center for the book might choose to use some, none or all of the images available.

• We acknowledged that this is not an original idea. The American Library Association, National Poetry Foundation and others create celebration and anniversary images for social media that organizations can use. (We received one from the LOC last year for National Book Festival.) We felt it would be best if we don’t focus our efforts on creating images for these same high visibility celebrations.
• We agreed that a good place to start may be things like publishing/book history, literary heritage, LOC history and programs, and CFB deadlines like Letters About Literature, as well as popular hashtags like #OTD/#BOTD/#TBT (“On This Day,” “Born on this Day,” “Throw Back Thursday”). We want to highlight things that as many CFBs as possible would be able to use should they choose to do so.
• We would need to get a sense of whether it would be helpful to create images formatted for more than one social media platform. Would creating all in a square format work or would some prefer header style, etc.
• We want to think about ways to create these images so that some might engage social media followers beyond a “Like.” This might be as simple as posing a “Who’s your favorite…” question, or we might come up with other engagement strategies.

Andrea D. Lewis

Senior Program Officer

Maryland Center for the Book

Maryland Humanities

108 W. Centre Street

Baltimore, MD 21201

(T) 410.685.6161

(F) 410.685.0795

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www.mdhumanities.org

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One Maryland One Book 2020 Announced

Our 2020 One Maryland One Book is The Island of Sea Women by Lisa See. The novel follows the decades-long friendship of two haenyeo (female divers) from Jeju Island in Korea. Learn more about One Maryland One Book 2020. Support lifelong learning for all Marylanders.