I wanted to convey my understanding on this part of yesterday's conversation and share some thoughts...
First, I want to thank Guy for walking us through all this about the LoC logo, Affiliate logos, local logos, etc. That's given me a much better idea of the direction he'd like us to go but also highlighted the issues/concerns many of us are dealing with. Let
me briefly restate my understanding of our conversation yesterday:
1. If we want to use the Library of Congress logo, we need to get permission. I'll refer to this as the LC Logo. (I don't foresee having to use this one.)
2. We can use the Library of Congress Center for the Book [State] Affiliate logos that Guy sent out anywhere we want with no further permission. I'll refer to this as the Affiliate
3. Guy "encourages" the phasing out of any locally-produced logos for any [State] Center for the Book. I'll refer to this as the Local Logo.
Do I have a correct understanding of the situation?
I like the idea of more visible branding associating the [State] Center for the Book more closely with the Library of Congress.
I like the idea of getting a consistent brand across all the states' Centers for the Book.
The Affiliate Logo by itself doesn't have "[State] Center for the Book": "Ohio Center for the Book," "Georgia Center for the Book," "Alaska Center for the Book" etc. It's "Library of Congress Center for the Book [State] Affiliate." Using
a logo with one wording but calling ourselves the other seems problematic from a branding perspective.
While I really like the idea of binding the network closer together visually, losing the ability to tout each of us as a "State Center for the Book" in our Local Logos loses some of the home state impact.
Would it be possible to use the Affiliate Logo as something akin to the Newberry Seal? Something we can use to show our membership in the exclusive network? The Affiliate Logo being the "award" we have as members; the local name ([State] Center for the Book)
and logo being our "title"?
These are just some of the thoughts and concerns I had thinking about yesterday's meeting, and thought I'd start a thread if anyone else would like to share theirs.
Manager, Literature Department | Homebound Services
Coordinator, The Ohio Center for the Book
Cleveland Public Library
325 Superior Avenue NE | Cleveland, OH 44114
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