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NLS Operations Alert No. 22-96 DATE : October 07, 2022 TO : Network Libraries FROM : Kristen Fernekes, Head, Communications and Outreach Section SUBJECT : New National Advertising Campaign We are excited to announce the launch of NLS's new, national advertising campaign. The campaign will focus on digital ads across multiple platforms and intends to raise awareness with potential patrons, as well as their families, friends and caretakers, with an additional strategic focus on relevant audiences associated with veterans and those with reading disabilities. As a result, we expect you will see an increase in the number of requests via the Leads form (formerly known as the Helen form). The first phase of the campaign, promoted keywords on Google and Bing, will launch on October 11 with the rollout of additional campaign channels including Facebook, Instagram, LinkedIn, Twitter, iHeartRadio, RallyPoint and others, occurring through early November. We are grateful for your partnership in this effort as Leads requests from potential patron increase over the coming months. Kristen Fernekes Head, Communications and Outreach Section [log in to unmask]<mailto:[log in to unmask]>